Michelle Dand
Michelle Dand (Bletso) is Head of Product & Programming at David Lloyd Leisure, where she shapes the future direction of the group’s product portfolio across the UK and Europe.
With over 32 years’ experience in the fitness and leisure industry, she brings deep expertise in innovation, programming, and insight-led product strategy. Michelle is passionate about creating emotionally engaging, commercially impactful experiences that connect physical and digital journeys and keep brands meaningfully ahead in a fast-evolving market.
Michelle is a speaker at Beyond Activ Europe in Madrid, Spain.
Chief Health Officer, SVP of Health Partnerships and Business Development
YMCA of the USA
Global CDO, Gold's Gym and Vice President - Strategy, Expansion and Franchise
RSG Group
