Nicole Nason is Director of International Franchise Operations at Gold’s Gym, bringing more than 20 years of leadership experience in the global fitness industry.
She has held executive roles with two Gold’s Gym Master Franchisees in the Middle East, where her strategic vision and operational expertise consistently drove growth, scalability, and innovation across international markets. Known for her deep understanding of franchise operations and her commitment to building high-performing teams, Nicole combines a passion for fitness with a strong belief in the power of culture and leadership. As an entrepreneur, business owner, and global fitness industry consultant, she continues to identify opportunities and develop strategies which enable organizations and individuals to reach new levels of sustainable success. and a speaker at Beyond Activ World in Riyadh, Saudi Arabia.
