Wellness & Longevity
Insights
Market Players
Community Building and Holistic Approach To Enhance Quality of Life & Longevity
Consumers are increasingly adopting an ever-accessible and holistic approach to their health and wellbeing, focusing on lifespan, not health span, to enhance the quality and longevity of their lives. There is a downward trend in alcohol and tobacco usage, especially in the young. GLP-1 medications and TRT treatments are rising in popularity, to combat weight management and enhance metabolic health. At the same time, advanced recovery therapies, such as hyperbaric chambers, stem cell treatments, cryotherapy, and contrast therapy, are gaining more traction for their ability to accelerate recovery and boost vitality. Social wellness trends are also emerging, with co-working spaces and communal bathing experiences becoming hubs for relaxation, community building and combating loneliness. Wearables continue to trend upwards as they help individuals optimize their sleep and track vital health metrics. Additionally, personalized nutrition and AI-driven wellness coaching (often incorporated into wearable platforms) are gaining prominence, offering tailored solutions to consumers as they seek more accessible, science-backed products and services. Wellness and wellbeing are now mainstream and the adoption of these services should be cheered on. Yeah!
Tony De Leede
Renowned Wellness and Fitness Entrepreneur
The wellness and longevity movement continues to grow at a significant pace across multiple markets in Australia. Dedicated recovery/wellness centres are popping up in the suburbs at a rapid rate. Wellness and anti-aging are being applied to everything from apartments, senior living developments, hotels and commercial office spaces as they are all exploring how to approach this broad topic of wellness. The overriding thinking across all vertical markets is you need to have some kind of wellness, wellbeing, longevity, lifestyle element in your development. Going into 2025, this will certainly grow and accelerate. The two brands that are moving ahead strongly in the water-based space are the flotation brand City Cave, and the rapidly emerging urban bathing brand Soak.
A typical doctor’s visit includes measuring vital signs such as blood pressure, pulse, and weight. But for a more accurate picture of overall health, your doctor should also be measuring your muscle mass at each annual visit, with a strength assessment and other tests. This would allow immediate feedback about the trending direction of your muscle condition, which ultimately determines so much about your overall health. Until the medical system steps up to the challenge, it’s crucial that you take charge of your own longevity.
Dr. Gabrielle Lyon
Author of
Forever Strong: A New, Science-
Based Strategy for Aging Well
Dr. Peter Attia
Author of
Outlive: The Science and Art of Longevity
Another, related issue is that longevity itself, and healthspan in particular, doesn’t really fit into the business model of our current healthcare system. There are few insurance reimbursement codes for most of the largely preventive interventions that I believe are necessary to extend lifespan and healthspan. Health insurance companies won’t pay a doctor very much to tell a patient to change the way he eats, or to monitor his blood glucose levels in order to help prevent him from developing type 2 diabetes. Yet insurance will pay for this same patient’s (very expensive) insulin after he has been diagnosed. Similarly, there’s no billing code for putting a patient on a comprehensive exercise program designed to maintain her muscle mass and sense of balance while building her resistance to injury. But if she falls and breaks her hip, then her surgery and physical therapy will be covered. Nearly all the money flows to treatment rather than prevention—and when I say “prevention,” I mean prevention of human suffering.
We recognize that today’s customers seek integrated, holistic solutions to achieve optimal health, yet often feel lost navigating the wellness landscape. Misinformation and a highly specialized medical system fail to address root causes, leaving consumers overwhelmed. The rise of longevity and anti-aging presents a unique opportunity to transform the health, fitness, and wellness industry. Life Time’s MIORA program, which integrates advanced diagnostics, blood testing, and personalized care plans, offers one-stop solutions, bridging the gap for consumers. We’re no longer just in the fitness business—we’re in the business of life optimization. Longevity isn’t just about extending life; it’s about improving its quality. By unifying personalized wellness services, the fitness industry is leading a new era, integrating comprehensive wellness and longevity to enhance members’ quality of life.
Jeff Zwiefel
Strategic Fitness & Wellness Advisor & former President & COO
Life Time