Hotel & Spa
Insights

In 2025, demand for wellness services surged as consumers sought experiences supporting holistic health and longevity. To accommodate this rising demand, wellness-centric and wellness-aligned hospitality investments continue at pace. Property developers and investors are now proactively and instinctively, reshaping their wellness environments through science-led design that enhances cognition, calm, and operational efficiency. Luxury still exists but has evolved from indulgence to intentional living—feeling well, living well, and sustaining wellness daily. Guests are spending more, staying longer, visiting more often, and helping reduce seasonality for hotels and resorts. Whilst most of these are international travelers (business and leisure), there remains a strong pull from property owners to attract local customers to fully utilize spa and wellness services. Spaces are now abundant in natural light, fresh air, organic materials, panoramic views, and areas for mindful restoration or natural movement now define modern wellness. Simple, consistent practices foster purpose, performance, and longevity as properties blend luxury, sustainability, and high-quality sleep to meet wellness-driven lifestyles. For hotels, resorts and day spas alike, traditional therapies, such as massage, continue to perform well, but guests/consumers are increasingly experimenting with personalized, science-backed experiences, embracing dopamine-boosting activities such as contrast therapy, sound healing, LED therapy, and cryotherapy, enhanced by high-tech wellbeing tracking and metabolic insights. Yes there is now an enormity of choice and scope but it remains an exciting time to be in spa and wellness.