Education
Insights

Market Players

ACE

Active iQ

ACSM

Aqua Global

AFA

AIF

AFAA

Australian Combat

Australian College

AIPT

body/Hack

CAWS

Clean Health

FIT Asia

FEA

FTI

IFA

IQ Lifestyle

ISSA

MEFITPro

Movement by MF

Motion

NASM

National Strength & Conditioning Association

NASCA

Polestar

RTS Global

Stott Pilates

Unite Health

Evolving Fitness Education for 2025: Skills, Technology and Wellness Priorities

In 2025, fitness education providers are undergoing significant transformation driven by advances in technology, shifting client expectations, and a broader emphasis on holistic wellbeing. A central focus is the integration of AI and data-driven tools, which enable personalized training, real-time feedback, and adaptive programming. As a result, educators are equipping trainers with the skills to interpret biometric data from wearables and to collaborate effectively with AI-enhanced coaching systems. The expansion of hybrid training models—combining in-person, virtual, and on-demand fitness—has elevated the need for digital competency. Fitness professionals now require training in virtual program delivery, online content creation, and digital communication to meet diverse client needs.

Fitness education is also broadening its scope to include holistic health and recovery, covering mental wellbeing, stress management, sleep, and behavioral coaching. This shift supports long-term lifestyle change and reflects growing consumer demand for comprehensive wellness support. Industry trends show increasing demand for upskilling and continuous learning, with professionals seeking credentials in digital fitness, wellness coaching, GLP-1 weight loss support and advanced recovery methods. Collectively, these priorities are reshaping fitness education and defining the skills required for future-ready fitness professionals.

Jenny Patrickson

Managing Director,
Active IQ

We’re seeing a growing focus on health and wellbeing coaching, more people are recognising fitness is part of a much bigger picture and wellbeing comes from supporting both body and mind. It’s particularly encouraging to see this reflected in learning and qualifications, ensuring standards are maintained even as we look at health more holistically. This is an international shift, and with it comes a responsibility to make sure education and training evolve to meet this need. We must create learning that’s portable, consistent and aligned to international frameworks. When qualifications are built on shared global standards, we strengthen trust in the industry and open up opportunities for professionals everywhere. The year ahead is about collaboration across borders, raising the bar to ensure our workforce has the skills, confidence and values to make a real difference to people’s lives worldwide.

Reflecting on 2025 and looking ahead to 2026, I am excited about the continuous growth of the global fitness and wellness industry, with promising advancements on the horizon. The rising global consciousness and demand for holistic fitness and wellness presents a significant opportunity for industry leaders to spearhead positive change and innovation worldwide. The increasing importance of community is now central to integrated wellness, encompassing fitness, nutrition, mindfulness, recovery, and more. Success in 2026 will depend on fostering a connected global community with emphasis on longevity, health span, and sustainable lifestyle. Personal training and group exercise are flourishing, uplifted by the opportunities presented by individuals using weight loss medications. Looking ahead, innovation will be driven by personalized services, global connectivity and, most critically, hiring, developing, and retaining qualified staff. As we approach 2026, I am energized by the promising developments that prioritize comprehensive wellness, education, employee development, and a supportive community culture.

David Van Daff

Vice President, Industry Development
& Public Affairs,
NASM

Daine McDonald

Founder & Group CEO,
Clean Health Group (Clean Health, Australian Institute of Fitness, Vast Fitness Academy)

2025 has been arguably the most pivotal year in fitness I have experienced since 2002. With the adoption of AI and the overall shift in consumer preferences toward wellness and longevity, the sector is undergoing a rapid transformation. Through our fitness and nutrition accreditation and conditioning education courses, we have met this demand and launched new certifications that blend longevity, wellness, social media, business growth and the adoption of AI technology. Heading into 2026, these skills will be critical for the modern-day health and fitness professional to monetise their passion and stand out in an industry that is growing at a rapid pace. It’s no longer just enough to know your craft; you need to know how to build a brand to monetise it so that you can provide a significant impact, and that’s what we’re focusing on in Clean Health Group for our global community heading into 2026.

Education Insights