Education
Insights
Market Players
Technology, Personalization, Inclusivity & Holistic Practices To Forge “Health” Coaches
Fitness education and training companies are embracing new trends driven by technology, personalization, inclusivity and a demand for holistic services. Wearable tech is enhancing fitness plans by providing real-time AI-driven data and tailored workouts, while mental wellness is gaining prominence, with programs focusing on mindfulness and stress management alongside physical fitness. Professionals are increasingly required to combine expertise in fitness with knowledge of mental health, nutrition, recovery, and preventive care. As a result, training programs are shifting towards interdisciplinary learning, offering certifications that blend physical training with wellness coaching, mindfulness practices, and nutrition science. To cater for the physically inactive population, training companies are now offering targeted programs for various demographics, such as children, seniors or people with disabilities. In addition, with the surge in usage of GLP-1s (and GIPs), educators are starting to also offer courses to give trainers and health coaches an understanding of the biology of weight-loss drugs and how they can better support their clients.
Daine McDonald
Founder and Executive Chairman, Clean Health Group
2024 has been a year of expansion and consolidation in the fitness education and accreditation market, with an increase in the scope of practice now available in Australia for personal trainers to become dually qualified as accredited not only as personal trainers but as nutritionists. With the modern-day gym-goer more educated and aware of all things health and wellness, it makes sense for fitness professionals to become a “one-stop-shop” for their clients, helping them to realise their fitness goals. This provides a net positive not just to the client but also to gyms that employ trainers, allowing a greater level of service to be provided to members, which is a win-win for all sides. Clean Health Group has led the way in this regard, through the strategic acquisitions of brands such as Vast Fitness Academy, the Australian Institute of Fitness and the Nutritional Coaching Institute, we are poised to serve the next generation of in person and online fitness professionals worldwide in 2025 and beyond.
2024 has been an exciting year, showing just how much education can transform the fitness industry and positively impact lives. As someone new to the industry, I’m inspired by the progress we’ve made globally and the potential ahead. Heading into 2025, our commitment to growth and expansion is stronger than ever. We’re focused on empowering fitness professionals worldwide, elevating standards, and reaching new communities. It’s not just about growing a business—it’s about creating opportunities and helping people live healthier, more active lives. I’m deeply motivated to be part of this journey and can’t wait to see what’s next.
Miriam Vega Perry
Vice President, International
NASM
Rhys Davies
CEO
International Fitness Academy
As we pause to reflect on the year, 2024 stands out as a moment to take a deep breath and say, “Wow!” At IFA, the intersection of education and technology has been transformative. Foundational education continues to hold a vital role in the market, but this year has marked a significant shift. More clients are integrating custom content into software and LMS platforms, creating education solutions tailored to their brand and business services. Our people remain the cornerstone of our success, especially in the fitness and wellness industry. Organizations that invest in upskilling their teams and supporting professional growth are poised to lead. As gym members demand higher standards of service and expertise, businesses that prioritize employee development will stand out on the gym floor and beyond.
Phillip Mills
Founder & Executive Director
Les Mills International