Digital Fitness & Wellness
Insights

Personalization didn’t just rise in 2024, it reshaped the industry, and in 2025, it became the expectation. As wellness climbs to the top of consumer priorities (84% in the US, Mckinsey, Future of Wellness) we’re watching the industry shift toward a more intelligent, interconnected approach to fitness, one where strength, recovery, and longevity aren’t accessories, but the foundation of how people train. Technology is no longer a component of the experience; it’s the connective tissue driving it. At iFIT, we continue to define what true personalization and integration look like. We’ve built an ecosystem that unifies on-equipment training, off-equipment movement, and daily recovery into one holistic experience. Our AI Coach drives personalization, pulling in a user’s health data, adapting their plan in real time, and optimizing performance-driven outcomes. As consumers demand solutions that support the full spectrum of their health – mind, body, and long-term vitality – iFIT is not simply keeping pace, we’re setting it. Whether in the gym, at home or on the mobile app, iFIT is creating a future that’s personalized, intelligent, and longevity-driven, and building an ecosystem that makes it all possible.