Muhammad Waris Sarfaraz is an award winning CFO and fellow Chartered Accountant (FCA, FPFA, SOCPA) by profession with over 20 years of diversified experience of financial leadership across Middle East and Asia regions.
Having spent years working for conglomerates in various sectors across manufacturing, FMCG, Oil & Gas, Retail, Construction, Shipping, Services, etc., Muhammad specializes in driving corporate growth, strategic IPO leadership, financial management, corporate reporting, investor relations, governance excellence and improving shareholder’s value for high performing organizations.
Currently serving as Chief Financial Officer at KUN Sports (IN2 Fitness), one of the fastest growing fitness & sports brands in Saudi Arabia, Muhammad has played pivotal role in leading strategic financial transformation, large scale expansion programs, financial management, business planning & development and technology driven efficiencies that positioned the organization for sustained growth, profitability, strategic outlook and above all peoples gym of choice – The Third space!
A PwC alumni, who brings deep knowledge of corporate strategies, FP&A, budgeting, IR, financial management, treasury, IFRSs, taxation and complimented by hands on leadership of dual successful IPO corporate listings in Saudi Arabia. Having spent all these years, he found his real passion that sweetly blends with his work experience – the fitness industry!
Muhammad is also a speaker at Beyond Activ World in Riyadh, Saudi Arabia.
