Mike Lamb has been in the Asia fitness industry since the early 1990’s and has held leading roles with multiple international fitness operators over the last 25 years. From 2000-2007, as the Group Managing Director for Fitness First Asia, he established the business in 6 countries (China/Hong Kong; Indonesia; Malaysia; Singapore; Thailand; Philippines), opening over 70 fitness centres across the region and was instrumental in establishing the successful Middle East franchise business for Fitness First. During 2008-2012 Mike was with Virgin Active to assist with their expansion in Asia-Pacific where he acted as Chairman/Special Advisor of the Asia-Pacific region and helped grow the business in Australia, Singapore and Thailand. From 2012 to 2016 Mike was briefly the Managing Director at Jatomi Fitness; an equity stakeholder and MD of CHI Fitness during a transformational period; and a founding investor/Director of FIRE Fitness in Malaysia. In 2017, Mike joined Jetts 24 Hour Fitness (part of the Fitness and Lifestyle Group operating out of Australia) to launch the business into Asia. Focusing initially on Thailand, Jetts has established 12 clubs in Bangkok over an intense 12 month period and has a further 6 clubs in the pipeline for opening during the first half of 2019. Having opened in excess of 120 “company owned” fitness centres across Asia under 6 significant brands, there is probably no-one more experienced in developing and operating quality “chain” fitness centres in the region.