Fabrizio Colciago is the CEO of UPTIVO, a fitness technology company specializing in biometric data, wearable integrations, and AI-driven coaching.
UPTIVO created NATE, an AI virtual personal trainer that transforms biometric data into personalized experiences, enabling fitness operators to boost customer engagement, increase retention, and unlock new digital and hybrid revenue opportunities.
Before UPTIVO, Fabrizio was CTO and Managing Director Europe at March Networks, a Canadian technology company. Earlier, he founded CIEFFE in 2004, one of the first companies worldwide to develop video behaviour analysis systems, anticipating today’s AI and computer vision landscape. CIEFFE was later acquired by March Networks.
Fabrizio works at the intersection of human coaching, data, and artificial intelligence, helping fitness operators rethink member experience and build scalable, technology-driven business models.
Fabrizio is a speaker at Beyond Activ World, อเมริกา & ยุโรป.
