2025 Americas Awards
As part of Beyond Activ Americas
2 October 2025 | Hilton Anatole Dallas, Texas, USA
OPEN FOR NOMINATIONS. SUBMIT YOURS NOW.
Celebrating Americas' Leading HALO [Fitness & Wellness] Brands and Executives
Our Awards of Excellence recognize leading companies and executives from across the HALO [Health, Active Lifestyle and Outdoor] sector in the Americas Region. Each award is given based on their achievements and successes in the past 12 months. (Aug. 2024 – Aug. 2025). In 2025 we will present 6 awards: (1) Franchise of the Year, (2) Deal of the Year, (3) Technology Company of the Year, (4) Fitness & Wellness Company of the Year, (5) Executive of the Year and (6) Lifetime Achievement Award.
The awards are voted for by our Leadership Circle as well as our event speakers, sponsors and exhibitors. Once our award shortlists have been decided (~6 weeks before the event), we share each the submissions for each award with our judges, who then vote on their best-in-class winner for each award. All awards are then presented on the night to our winners in front of our network.
2026 LIFETIME ACHIEVEMENT AWARD WINNERS
Beyond Activ is proud to announce that this year’s Lifetime Achievement Award winners at our Americas event are Pete Grymkowski, Ed Connors, and Tim Kimber. These three individuals have been instrumental in shaping the history and global growth of Gold’s Gym, guiding the brand to unprecedented success and establishing its worldwide presence. In 1979, Pete Grymkowski and Ed Connors acquired Gold’s Gym in Santa Monica, California. Two years later, joined by Tim Kimber, they relocated the gym to its now-iconic Venice Beach location—widely known as the “Mecca of Bodybuilding.” Over the following two decades, the trio transformed Gold’s Gym into a global powerhouse, launching a licensing model that expanded the brand to more than 500 locations worldwide. Their collective vision, passion, determination, and commercial acumen helped define one of the most iconic brands in fitness history—generating hundreds of millions in revenue while inspiring millions of people to lead healthier, happier lives. Their legacy endures not only through the brand itself, but through its global footprint, its alumni, and its lasting impact on our industry. We thank Pete, Ed, and Tim for their extraordinary contribution and for paving a path that so many continue to follow today.
2025 AWARD CATEGORIES. MAKE YOUR SUBMISSION BELOW.
FRANCHISE OF THE YEAR
Any fitness, wellness or lifestyle franchise, that operates or invests in the Americas. Award based on; success of existing portfolio in the Americas; recent net growth of franchisees in the Americas; net growth of member rate in the Americas; industry reputation; consumer reputation; franchise leadership; and investment on customer experience.
SUBMIT NOMINATION HERE
DEAL OF THE YEAR
SUBMIT NOMINATION HERE
TECHNOLOGY COMPANY OF THE YEAR
Any fitness, wellness or lifestyle technology company (software, hardware, system or platform – b2c and/or b2b). Award based on; successful commercial expansion in the Americas; future scalability; technology advancement; perception as industry gamechanger; positive return of investment to customer; and extent of industry collaboration.
SUBMIT NOMINATION HERE
HALO (FITNESS & WELLNESS) COMPANY OF THE YEAR
SUBMIT NOMINATION HERE
EXECUTIVE OF THE YEAR
SUBMIT NOMINATION HERE
JOHN HOLSINGER LIFETIME
ACHIEVEMENT AWARD
A select fitness, wellness or hospitality executive who operates or works in Asia-Pacific Award based on; making a defining difference (legacy) to APAC’s fitness and wellness industry; pioneering meaningful change; recognised lifelong industry leadership; extensive track record of shareholder ROI; and long-term commitment to working with communities and industry stakeholders for continued industry growth.
AWARD WINNER
Dr. Kenneth Cooper
Founder & Chairman
Cooper Aerobics
THANK YOU TO OUR AWARD JUDGES & SPONSORS
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HALL OF FAME
Beyond Activ's Hall of Fame honours all winning executives of our Awards of Excellence for the contribution to our industry and the people they serve.
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