2025 Americas Awards

As part of Beyond Activ Americas

2 October 2025 | Hilton Anatole Dallas, Texas, USA

OPEN FOR NOMINATIONS. SUBMIT YOURS NOW.

Celebrating Americas' Leading HALO [Fitness & Wellness] Brands and Executives

Our Awards of Excellence recognize leading companies and executives from across the HALO [Health, Active Lifestyle and Outdoor] sector in the Americas Region. Each award is given based on their achievements and successes in the past 12 months. (Aug. 2024 – Aug. 2025). In 2025 we will present 6 awards: (1) Franchise of the Year, (2) Deal of the Year, (3) Technology Company of the Year, (4) Fitness & Wellness Company of the Year, (5) Executive of the Year and (6) Lifetime Achievement Award.

The awards are voted for by our Leadership Circle as well as our event speakers, sponsors and exhibitors. Once our award shortlists have been decided (~6 weeks before the event), we share each the submissions for each award with our judges, who then vote on their best-in-class winner for each award. All awards are then presented on the night to our winners in front of our network.

2026 AMERICAS LIFETIME ACHIEVEMENT AWARD WINNER

Edgard Corona, Founder & Chairman, Smart Fit. Edgard has over 30 years in fitness and wellness, including founding Bio Ritmo and then Smart Fit. He has truly pioneered the Latin American industry, transforming its roots, ambition and horizon forever. With over 2,000 clubs and 5.5 million members, he has changed the lives of tens of millions of people – an incredible service to the world in making it a happier and healthier place. Smart Fit continues to grow, now globally, with one of the best reputations anywhere in the world in terms of excellence, governance and shareholder return. In early 2026, Edgard transitioned to the role of Chairman. With these amazing milestones now hit, it is fitting to honour him this year with this award. He is an inspiration to so many in our industry and we are proud to recognize his continued service and your growing legacy.

2025 AWARD CATEGORIES.
MAKE YOUR SUBMISSION BELOW.

FRANCHISE OF THE YEAR

Any fitness, wellness or lifestyle franchise, that operates or invests in the Americas. Award based on; success of existing portfolio in the Americas; recent net growth of franchisees in the Americas; net growth of member rate in the Americas; industry reputation; consumer reputation; franchise leadership; and investment on customer experience.

SUBMIT NOMINATION HERE

DEAL OF THE YEAR

Any health, fitness, wellness or hospitality company, that operates or invests in the Americas. Award based on; any deal that has a significant impact to the b2b and/or b2c industry landscape in the Americas (M&A, divestment, JV, IPO listing, capital raise) – deal value; deal size; shareholder return; industry implications; transformational value.

SUBMIT NOMINATION HERE

TECHNOLOGY COMPANY OF THE YEAR

Any fitness, wellness or lifestyle technology company (software, hardware, system or platform – b2c and/or b2b). Award based on; successful commercial expansion in the Americas; future scalability; technology advancement; perception as industry gamechanger; positive return of investment to customer; and extent of industry collaboration.

SUBMIT NOMINATION HERE

HALO (FITNESS & WELLNESS) COMPANY OF THE YEAR

Any facilities-based business (club, gym or studio) that operates or invests in the Americas. Award based on; market leadership; successful expansion of existing business(es); launch of new product lines; new technology adoption internally and externally; business/product innovation; strength of industry relations; and overall industry/customer reputation.

SUBMIT NOMINATION HERE

EXECUTIVE OF THE YEAR

Any fitness, wellness hospitality or lifestyle executive who operates or works in the Americas. Award based on; market leadership; recognised thought leadership reputation; successful company performance; positive shareholder ROI; future growth potential in the Americas; promotion of new technology adoption, diversity and industry collaboration.

SUBMIT NOMINATION HERE

JOHN HOLSINGER LIFETIME
ACHIEVEMENT AWARD

A select fitness, wellness or hospitality executive who operates or works in Asia-Pacific Award based on; making a defining difference (legacy) to APAC’s fitness and wellness industry; pioneering meaningful change; recognised lifelong industry leadership; extensive track record of shareholder ROI; and long-term commitment to working with communities and industry stakeholders for continued industry growth.