2025 Awards

Beyond Activ Americas

2 October 2025 | Hilton Anatole Dallas, Texas, USA

Celebrating Americas' Leading Fitness & Wellness Brands and Executives

Our Awards of Excellence recognize leading companies and executives from across fitness, wellness and hospitality in the Americas Region. Each award is given based on their achievements and successes in the past 12 months. (Aug. 2024 – Aug. 2025)

In 2025 we will present 6 awards: (1) Franchise of the Year, (2) Deal of the Year, (3) Technology Company of the Year, (4) Fitness & Wellness Company of the Year, (5) Executive of the Year and (6) Lifetime Achievement Award.

2025 LIFETIME ACHIEVEMENT AWARD WINNER

Dr. Kenneth H. Cooper MD, MPH – For more than 55 years, Dr. Cooper has inspired millions to exercise for good health since the release of his first best-seller, Aerobics, in 1968. Dr. Cooper is the founder of the non-profit research and education organization, The Cooper Institute®, which was opened in 1970. Dr. Cooper is also the founder of and Chairman at the Cooper Aerobics Center in Dallas, which comprises eight health and wellness entities. This year, after decades of services, he has just published his 20th book. We had the pleasure of Dr. Cooper’s company on the evening of 2 October to honor him with our Lifetime Achievement Award and celebrate a truly magnificent human being, with a truly inspirational legacy

Awards of Excellence

APP OF THE YEAR

Any fitness, wellness or lifestyle app (b2c and/or b2b). Award based on; positive impact on the consumer and/or industry; strength and depth of content; UX design functionality and responsiveness; new growth in the Americas; future growth possibility across the Americas; and the potential impact of future iterations.

FRANCHISE OF THE YEAR

Any fitness, wellness or lifestyle franchise, that operates or invests in the Americas Award based on; success of existing portfolio in the Americas; recent net growth of franchisees in the Americas; net growth of member rate in the Americas; industry reputation; consumer reputation; franchise leadership; and investment on customer experience.

DEAL OF THE YEAR

Any government body, fitness, wellness or hospitality company, that operates or invests in the Americas. Award based on; any deal that has a significant impact to the b2b and/or b2c fitness and wellness landscape in the Americas (M&A, divestment, JV, listing, capital raise) – deal value; shareholder return; industry implications.

TECHNOLOGY COMPANY OF THE YEAR

Any fitness, wellness or lifestyle technology company (software, hardware, system or platform – b2c and/or b2b). Award based on; successful commercial expansion in the Americas; future scalability; technology advancement; perception as industry gamechanger; positive return of investment to customer; and extent of industry collaboration.

Hotel / Resort / Spa
Company of the Year

Any hotel, resort, spa or retreat operating in, or out of, the Americas. Award based on: incorporating holistic health/fitness/wellness programs across their properties; pioneering new and emerging services relating to health, fitness and wellness; investment in new/improved facilities for guest experience; addition of wellbeing as a company pillar; and industry leadership.

START-UP OF THE YEAR

Any company that has launched in the last 12 months and gained significant momentum in their respective market. Awarded on product innovation, market penetration, raised capital, reputation and growth potential.

Boutique of the Year

Any small-mid sized fitness, wellness or lifestyle business that operates or invests in the Americas. Award based on; focus on delivering personalized business services to members; unique studio designs and innovative on-site customer experiences; focus on community engagement and growth; adoption of technology; and successful business expansion nationally/internationally.

FITNESS/WELLNESS COMPANY OF THE YEAR

Any fitness company that operates or invests in the Americas. Award based on; market leadership; successful expansion of existing business(es); launch of new product lines; new technology adoption internally and externally; business/product innovation; strength of industry relations; and overall industry/customer reputation.

EXECUTIVE OF THE YEAR

Any fitness, wellness hospitality or lifestyle executive who operates or works in the Americas. Award based on; market leadership; recognised thought leadership reputation; successful company performance; positive shareholder ROI; future growth potential in the Americas; promotion of new technology adoption, diversity and industry collaboration.

LIFETIME ACHIEVEMENT AWARD

A select fitness, wellness or hospitality executive who operates or works in the Americas. Award based on; making a defining difference (legacy) to the Americas’ fitness and wellness industry; pioneering meaningful change; recognised lifelong industry leadership; extensive track record of shareholder ROI; and long-term commitment to working with communities and industry stakeholders for continued industry growth.