2025 Agenda - Day 2
Beyond Activ Americas
2 - 3 October 2025 | Dallas, Texas, USA
2025 SPEAKERS
A series of keynote presentations, fire-side interviews, long-form panel discussions, Q&As, as well as breakout discussion rooms, small pop-up exhibition and incredible networking opportunities. Topics to be discussed include the below, speakers will be added to these sessions in the coming weeks/months:
Fri 3 Oct Day 2 -Hilton Anatole
BEYOND EXPERIENCE
8.00AM – 9.15AM
- Registration, Reopening of Experience Zones, 1-on-1 Meeting Tables & Dedicated Time to Explore, Engage and Energise!
BEYOND FITNESS & WELLNESS (Main Stage)
8.15 AM – 9.00AM
- SPECIAL BREAKFAST BRIEFING: Cards on the Table - Are Boutique Operators & Investors Making Profit?
BEYOND LEADERSHIP (Main Stage)
9.15 AM – 9.45 AM
- WELCOME REMARKS AND INSPIRATIONAL FIRESIDE: Unbreakable – The Spartan View on Grit, Growth and Leadership
BEYOND LEADERSHIP (Main Stage)
9.45 AM – 10.30 AM
- OPENING KEYNOTE PANEL: Legacy Reloaded – How the Big Names Are Reinventing to Win Again
BEYOND EXPERIENCE
10.30AM – 11.40AM
- Experience Zones, 1-on-1 Meeting Tables & Dedicated Time to Explore, Engage and Energise!
BEYOND LEADERSHIP (Main Stage)
11.40 AM – 12.00 PM
- KEYNOTE FIRESIDE 1-ON-1: A Pathway to 10,000 Clubs
12.00 PM – 1.00 PM
- KEYNOTE PANEL: Franchise Frenzy – How Fast-Growing Brands Can Scale Without Fizzling Out
Global CDO, Gold's Gym and Vice President - Strategy, Expansion and Franchise
RSG Group
BEYOND FITNESS & WELLNESS (Breakout Stage)
11.45 AM – 12.00 PM
- GUEST ADDRESS / FIRESIDE 1-ON-1
12.00 PM – 1.00 PM
- GUEST PANEL: Wellness X Hospitality – Real ROI or Marketing Mirage?
BEYOND EXPERIENCE
1.00PM – 2.00PM
- Experience Zones, 1-on-1 Meeting Tables & Dedicated Time to Explore, Engage and Energise!
BEYOND LEADERSHIP (Main Stage)
2.00 PM – 2.15 PM
- KEYNOTE ADDRESS / FIRESIDE 1-ON-1
2.00 PM – 3.00 PM
- CLOSING KEYNOTE PANEL: Fixing Your Financials – How To Crush Churn, Maximize Sales and Improve Your Bottom Line
BEYOND FITNESS & WELLNESS (Breakout Stage)
2.00 PM – 2.15 PM
- GUEST ADDRESS / FIRESIDE 1-ON-1
2.00 PM – 3.00 PM
- CLOSING GUEST PANEL: Effortless, Everywhere – Creating High-Impact Member Engagement Across All Touchpoints
BEYOND EXPERIENCE
3.00PM – 4.00PM
- Bon Voyage Networking & Close of Beyond Activ Americas 2025
Click on Day 1 and Day 2 to Reveal Their Agendas & Speakers
Pre-Event
Wed, 1 Oct
12.30
-
2.30 PM
- Tour & Networking at Cooper Aerobics Center
Tour and Networking Session at Cooper Aerobics Center
DAY 1
Thu, 2 Oct
CHOOSE YOUR TICKET (BELOW) TO
JOIN AMERICAS' MOST INFLUENTIAL LEADERS IN DALLAS
Book Your Discounted Accommodation
at Hilton Anatole Now Before Rooms Sell Out.
Want to Sponsor, Exhibit Or Speak at this Event?
Contact our team to explore how you can put your brand in front of the most influential industry leaders.
Senior Manager, Industry Development
Beyond Activ
Managing Director, Industry Development. (APAC)
Beyond Activ
Managing Director, Industry Development (Americas)
Beyond Activ

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