2026 Agenda - Day 2
Beyond Activ Americas
12 - 13 November 2026 | Hilton Anatole Dallas, Texas, USA
Looking For 1-on-1 Meetings With Select Attendees?
FRI 13 Nov Day 2
Experience & Exhibition Zone
8.30 AM
- Registration Opens, Opening of Exhibition Hall, Experiences and Beyond Business 1-on-1 Meetings
KEYNOTE MAIN STAGE
09.00 AM – 09.30 AM
- OPENING REMARKS & KEYNOTE FIRESIDE CHAT: The Future For Crunch Fitness & HVLP 3.0
09.15 AM – 10.30 AM
- OPENING KEYNOTE PANEL DISCUSSION AND Q&A:
- Command & Care: The New Leadership Equation Balancing Performance, Culture & Accountability
![Katie Frazier COO [solidcore]](https://beyondactiv.com/events/wp-content/uploads/2026/03/Katie-Frazier-COO-solidcore-600x700-2.jpg)
Experience & Exhibition Zone
10.30 AM –
12.00 PM
- EXTENDED BREAK (F&B SERVED) AND EXHIBITOR ACTIVATIONS
- Dedicated Time to Explore, Engage, Refuel and Energise!
Exhibitor Activation :
12.00 PM - 1.00 PM
StickFit:
Exercise and Mobility for the Active-Ageing Population
KEYNOTE MAIN STAGE
12.00 PM – 1.00 PM
- KEYNOTE ADDRESS, PANEL DISCUSSION AND Q&A:
- Smart Clubs, Smarter Margins: Turning Tech & AI into Digital Muscle and Competitive Advantage
1.00 PM – 2.00 PM
- KEYNOTE ADDRESS, PANEL DISCUSSION AND Q&A:
- The Recovery Economy – How Operators Are Turning Rest, Repair & Regeneration into Revenue
2.00 PM – 3.00 PM
- KEYNOTE ADDRESS, PANEL DISCUSSION AND Q&A:
- Marketing That Moves the Needle: Proven Ideas Driving Real Engagement, Retention & ROI in an Algorithm-Driven Era
ACTIVATION STAGE
12.00 PM – 1.00 PM
- GUEST ADDRESS, PANEL DISCUSSION AND Q&A:
- How Can Boutiques Scale and Compete in a World of Ambitious and Capitalised Giants?
1.00 PM – 2.00 PM
- GUEST ADDRESS, PANEL DISCUSSION AND Q&A:
- To Pickel, To Padel, To Play - Are Leisure, Recreation, Races and Sports the Missing Links to Better Engagement, Retention and LTV?
2.00 PM – 3.00 PM
- GUEST ADDRESS, PANEL DISCUSSION AND Q&A:
- The Medicalisation of Fitness: Opportunity Goldmine or Strategic Distraction?
Vice President, Health Partnerships & Business Development and Chief Health Officer
YMCA of the USA
Experience & Exhibition Zone
3.00 PM - 4.00 PM
- Bon Voyage Networking Hour
- Final Opportunity to Make New Connections
4.00 PM
- Close of Beyond Activ Americas 2026
Click On Each Day Below to Reveal Our Activities & Speakers
Pre-Event
11 Nov
12.30
-
2.30 PM
- Dallas Club Tours
Tour and Networking Session at Cooper Aerobics Center
DAY 1
12 Nov
CHOOSE YOUR TICKET (BELOW) TO
JOIN AMERICAS' MOST INFLUENTIAL LEADERS IN DALLAS
VIP tickets include food and beverages (lunch on both days and awards dinner)
Book Your Discounted Accommodation
at Hilton Anatole Now Before Rooms Sell Out.
Want to Sponsor, Exhibit Or Speak at this Event?
Contact our team to explore how you can put your brand in front of the most influential industry leaders.
Managing Director, Industry Development (Americas)
Beyond Activ
Director, Industry Development (Americas)
Beyond Activ
Managing Director, Industry Development (EMEA)
Beyond Activ
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