2025 Americas Awards

As part of Beyond Activ Americas

2 October 2025 | Hilton Anatole Dallas, Texas, USA

MEET OUR 2025 AWARDS FINALISTS BELOW

Celebrating Americas' Leading HALO [Fitness & Wellness] Brands and Executives

Below are the finalists for our 2025 Americas Awards and their submitted entries. We are proud to recognize leading companies and executives from across the HALO [Health, Active Lifestyle and Outdoor] sector in the Americas Region. Each award is given based on their achievements and successes in the past 12 months. (Aug. 2024 – Aug. 2025). We invite you to read these submission and then vote for your winners online here.

FRANCHISE OF THE YEAR FINALISTS

Anytime Fitness
Anytime Fitness is the largest and fastest-growing fitness brand in the world, averaging 300 new clubs per year while serving nearly 5 million members at more than 5,600 clubs on all seven continents. With 24/7 access to any club worldwide, Anytime Fitness delivers personalized health and wellness training, nutrition, and recovery guidance for our members—in the club, in their homes, in their pockets, wherever they are and anytime they need it, all at a great value. Our award-winning master franchisee network sets a high bar across every global region, and we’re thrilled to expand the brand into Guatemala and Colombia.
Bodybar Pilates
Bodybar Pilates’ mission is clear: to lead with excellence, foster community and continuously raise the bar. The Pilates-powered brand achieved 88% year-over-year growth in 2024 and nearly $10M in Q1 2025 systemwide revenue. With 60 studios open, 150+ agreements signed and an AUV of $763K, BODYBAR offers exceptional unit economics and franchisee support. Guided by experienced leaders, the brand pairs operational excellence with a fitness formula that allows members to discover their inner athlete. Its loyal community of 12,000+ members – and nearly 1 million completed workouts – fuels recurring revenue, cementing BODYBAR as a best-in-class, rapidly growing franchise brand.
Club Pilates
Club Pilates continues to lead the Pilates industry, both domestically and internationally. Over the past year (as of June 30, 2025 vs June 30, 2024), Club Pilates has expanded by 237 new studios and entered into two new countries (France and Ireland), bringing the total to 48 U.S. States and 14 countries. Since its founding in 2007 and focusing on scaling the brand following its acquisition from the founder in 2015, Club Pilates continues to achieve its mission of providing a path to a more fulfilling life for its hundreds of thousands of members with its variety of class types and levels offered in its 1300+ locations. The last 12 months have also seen 1980 instructors graduating from the Club Pilates Teacher Training Program. This growth across a variety of KPIs demonstrates not only the continued consumer demand for the Club Pilates experience but also its ability to resonate and have an impact, no matter how varied the communities may be across the studio network.
Crunch Fitness
Crunch Fitness is driven by record-breaking growth, with over three million members and 500+ locations today. In 2024, Crunch opened 61 franchise-owned gyms and is on track to open two per week in 2025. With 94% of gyms franchise-owned, Crunch grew locations by 48% and membership by 79% over the last three years. Crunch ranked #1 in fitness in Entrepreneur’s Franchise 500® for the second consecutive year, #79 on Franchise Times Top 400, and debuted on Inc. 5000. Through innovations like Crunch 3.0, a new gym model that supports holistic wellness, Crunch drives member satisfaction, franchise success, and global growth.
D1 Training
D1 Training achieved incredible growth over the past 12 months, including the opening of its 150th location as demand for its athlete-style workouts for all ages continues to grow. With record sales achieved this year, D1 credits its momentum in part to new tech-enabled tools, including dynamic promotional calendars, turnkey marketing campaigns and integrations with ClassPass and Wellhub. The brand is also piloting dayparting strategies through partnerships, such as 2 Hour Learning, meant to maximize facility utilization throughout the day.
i-CRYO
This year i-CRYO just hit a new milestone, opening its 50th franchise location. Living up to its name, iCRYO offers whole-body cryotherapy as well as LED light therapy, compression therapy, IV infusions, medical weight loss and body sculpting. The wellness and longevity franchise has more than a dozen centers in the pipeline this year.
Planet Fitness
As of Q2 2025, Planet Fitness has 2,762 clubs systemwide, and that momentum is reflected in its 13.3% YoY revenue growth. The Company has added 600+ clubs over the past five years and nearly 14 million members in the last 10 years. As one of the largest franchisors of fitness centers in the world by members and locations, Planet Fitness believes that franchisee success is integral in driving the Company’s continued growth. Consumers today have an increased awareness of the physical and mental health benefits of exercise, positioning Planet Fitness well to continue leading the industry.
Panobianco Academia
Panobianco has established itself as one of the largest low-cost, high-value gym chains in Brazil, offering a complete fitness experience across seven states and 98 cities. With over 320 units throughout Brazil and over 200 in the process of being implemented, Panobianco is continuing to grow. Comprising strength training, cardio, and group classes, we offer high-quality facilities at a price you can afford! This year Panobianco Academia signed an exclusive partnership with Wellhub and Academia Foguete to elevate their wellness experience.
STRONG Pilates
With over 100 locations, in 14 countries, STRONG plans to supercharge growth in the US, with 150+ confirmed locations, and plans to open 40 stores alone in the US next year. Globally, STRONG is on track to have (minimum) 300 locations in the next 4 years. In the last 12 months, STRONG more than doubled is network revenue to $30m USD, and saw an average of 15% revenue increase per studio. With 5 million bookings globally, 40,000 members, 1000+ instructors, and a US pre-sale average of almost 400 STRONG humans on memberships or packs from day one, STRONG is trailblazing the boutique fitness landscape in the US and beyond. STRONG’s sustainable, profitable and industry-leading business model is seeing over 50% of franchisees becoming multi-site owners.
The Picklr
The Picklr is North America’s fastest-growing network of premium indoor pickleball courts, offering an unparalleled experience for players of all skill levels. The Picklr provides programs for beginners to pros, and a vibrant atmosphere. Membership to The Picklr includes access to all club locations nationwide, free court reservations, four clinics per month, and unlimited participation in leagues, competitive play/events and tournaments. The Picklr just celebrated the opening of its 50th location. With an accelerated development pipeline, The Picklr plans to open 20+ additional clubs later this year and another 300 over the coming years, continuing its mission to bring world-class pickleball experiences to more communities across the globe.

DEAL OF THE YEAR FINALISTS

26North Partners (Josh Harris) Acquisition of Onelife Fitness (~$525 M estimated)
26North Partners LP, a next-generation alternatives firm founded by Josh Harris, acquired leading health club operator Onelife Fitness from Delos Capital. With locations across the Mid-Atlantic and Southeastern United States, Onelife Fitness is a high value fitness club delivering a premium health and wellness experience with high-end amenities at affordable rates, achieving strong operational and financial metrics, while steadily increasing the company’s footprint. Onelife Fitness currently serves over 400,000 members across 61 clubs, throughout the District of Columbia, Maryland, Virginia, Georgia, South Carolina, and West Virginia, with plans for significant growth. The deal was valued at approximately USD$525M.
Extraordinary Brands Acquires CycleBar and Rumble from Xponential Fitness
Extraordinary Brands, a leading health and wellness franchisor acquired two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness. With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing, and barre. This latest acquisition builds on Extraordinary Brands’ 2024 purchase of Row House, marking a transformative expansion and signaling a new era for both the company and the fitness industry at large. It is now a go-to franchisor for ambitious, multi-unit and multi-brand operators, with a shared services infrastructure, including centralized marketing, streamlined operations, and unified franchise business coaching.
Hinge Health IPO ($3Bn Valuation)
Hinge Health’s May 2025 IPO resulted in a market value of approximately $2.9 billion at the offering price, or a fully diluted value of about $3.4 billion. The company and its existing shareholders sold approximately 13.7 million shares, raising about $437 million in total. Founded in 2014 by Daniel Perez and Gabriel Mecklenburg, Hinge Health’s platform leverages artificial intelligence to provide at-home musculoskeletal care, chronic pain management, and post-surgical rehabilitation. Despite the lower valuation compared to its peak, the IPO’s strong market performance and the company’s growth in revenue and shift to profitability, built investor confidence in the digital health sector.
Leonard Green & Partners Acquisition of Crunch Fitness (Majority Interest)
Marking one of the fitness industry’s most significant private equity transactions, Crunch’s majority acquisition by Leonard Green & Partners in 2025 positions the brand for accelerated growth and long-term transformation and received industry recognition as Deal of the Year. In addition to unlocking substantial growth capital and laying the groundwork for significant domestic and global expansion, the acquisition strengthens Crunch’s competitive edge and amplifies its impact within the fitness community. Crunch entered the Indian fitness market this year, and with the groundbreaking acquisition by LGP, Crunch is poised to continue dominating the fitness space globally.
Omada Health IPO ($1.1Bn Valuation)
Omada Health completed its initial public offering (IPO) on June 6, 2025, raising $150 million by selling 7.9 million shares at $19 each, the mid-point of its expected range. The company’s shares began trading on the Nasdaq under the ticker symbol OMDA, opening at $23 and closing its first day 21% higher at the same price. Founded in 2012, Omada is a virtual-first chronic condition management company offering programs for diabetes, prediabetes, hypertension, musculoskeletal issues, and weight health.
Oura Series D Funding ($200M for a $5.2Bn Valuation)
Oura Technology Inc. (Oura) successfully closed a $200 million Series D funding round in December 2024, achieving a valuation of $5.2 billion. The round was led by Fidelity Management & Research Company and Dexcom and is Oura’s largest funding to date, bringing its total raised capital since inception to $550 million. Oura manufactures a smart ring that uses biometric markers to track various health aspects, including sleep, physical activity, and stress resilience. The capital injection will aid ŌURA to expand its product offerings and invest further in product, science, and healthcare innovation, including artificial intelligence.
TSG Acquisition of EoS Fitness (~1.5Bn estimated)
TSG Consumer Partners’ acquisition of EōS Fitness represents one of the largest transactions in fitness industry history—achieved in just 10 years. With 1.5 million members and 175+ gyms across six states, EōS is a story of one of one: best-in-class economics, unmatched consistency and relentless growth. The deal underscores a scalable model, strong financials and a loyal consumer base, while supporting expansion of 30+ gyms annually. EōS continues to redefine the fitness experience through spacious gyms, premium amenities and leading-edge innovation. This deal highlights operational excellence, visionary expansion and a shared commitment to making fitness accessible to all.

TECHNOLOGY COMPANY OF THE YEAR FINALISTS

ABC Fitness
ABC Fitness is powering the global fitness industry with innovative SaaS solutions, supporting over 30K fitness businesses globally and 40 million members, 30 million of which are in the US. Over the past year, ABC Fitness doubled down on international growth with senior hires in APAC and EMEA and restructured our sales strategy to focus on customer segments and regions. The company launched ABC XLerate, a full-lifecycle CRM designed to drive member engagement and conversion, and announced partnerships with EGYM, MyFitnessPal, and Truemed.
Daxko
Daxko, the global leader in fitness and nonprofit wellness technology, provides modern software and payments that enable operators to grow stronger and serve communities. Supporting 19,000 facilities and 25 million members in 55+ countries, Daxko platforms process ~ $9B payments annually. Recent innovations include Daxko Flex Fees already generating ~$15M in year one savings for operators to reinvest, expanded fundraising capabilities that helped community centers raise >$400M, and new mobile and AI tools transforming sales and member engagement. By deepening engagement, Daxko empowers operators to improve lives—helping millions avoid illness and delivering $1.23B in healthcare savings worldwide, per 4GLOBAL.
Echelon Fitness
Echelon has evolved from connected fitness to AI-powered fitness and SaaS platform. We’re transforming spaces with AI-Driven Innovation. Our AWS Partnership gives us a new technology edge resulting in longer workout durations- member workouts increased 23%, retention 7%, and workout completion rates, an all-time high of 86%-reflecting user engagement with SaaS personalized AI driven workouts. Workouts are customized to members, track real-time progress and adaptive recommendations. Our AI-Powered Biometric Health Assessments suggest personalized fitness plans based on user data which helps members achieve better, faster results. Plans combine full-body health assessments using biometric scanning on mobile devices and gym kiosks. This year alone, Echelon launched 12 new machines centered around our new Intelligent gym equipment brand, StrengthIQ. We utilize digital resistance management, eliminating cumbersome movement of standard weight plates. Its precise, accurate adjustments are made with the touch of a finger. Real-time data offers immediate insight into performance.
EGYM
EGYM unites fitness and health through two vertically integrated solutions. EGYM Technology powers 24,000+ clubs and 6M+ monthly users across 40+ countries with connected offerings like Smart Strength, Smart Cardio, BioAge, and Genius—a one-of-a-kind AI engine that leverages assessment data to deliver truly personalized training at scale. EGYM Wellpass is the leading corporate wellness network, linking 15,000+ employers with 20,000+ gyms and studios, supporting 3M+ employees and now expanding into the U.S. In the past year, EGYM expanded partnerships with EoS Fitness, one of the fastest-growing U.S. fitness chains, and the YMCA, one of the nation’s largest health and wellness organizations, and announced a new U.S. headquarters in Denver. EGYM achieved unicorn status in 2024 with a Series G led by U.S.-based investors L Catterton and Meritech Capital, underscoring confidence in its growth and impact in the Americas.
Evolt
Evolt Health is powering a global health movement through innovative, data-driven wellness technology. In the past year, we’ve onboarded in the US alone 1,700 U.S. locations. Evolt is currently operating in over 50 countries. This rapid growth fueled a nearly 60% increase in scans, contributing to 11.9M lbs of fat loss and 6.2M lbs of muscle gain across 10M+ global scans. Our tech-enabled ecosystem features exclusive tools like personalized macronutrient and supplement recommendations, digital health questionnaires, and challenge facilitation. In 2025, we’re advancing further with AI-driven health insights, enhanced app integrations, and new predictive analytics—cementing Evolt as a leader in connected health innovation.
Fitness On Demand
Fitness On Demand is redefining omnifitness across the Americas, activating underused screens and spaces to deliver real-world ROI for gyms, hotels, and residential communities. In 2025, we launched new recovery, personalization, wearables, and live-streaming capabilities, expanding our ecosystem and customer base across the Americas. Operators using our platform see measurable gains in retention, engagement, and revenue without adding headcount. Our success is built on collaboration, with franchise brands, Olympic athletes, and content innovators which ensures we remain the scalable, trusted partner for tech-enabled wellness. More than content, Fitness On Demand is the connective layer transforming how fitness is delivered, everywhere.
Hapana
As a result of our investment in technology, our customers have seen a 40% increase in revenue, a 36% increase in class bookings, 117% more intro offers and trials, and 55% increase in memberships in their first year with us. Hapana’s market-first fitness challenge app feature created a scalable revenue stream for clients, while BI reporting provided actionable insights. With 50% YoY growth, we expanded via Stripe integration (50+ countries) and 40+ integrated software & hardware partners. A $17M capital raise doubled our team across Australia, India, and the US. Hapana also delivered the first industry report for boutique fitness.
ŌURA
ŌURA is pushing the boundaries of wearable technology with the launch of its latest smart ring, Oura Ring 4, which offers precise, continuous data through proprietary Smart Sensing technology. Available in sizes 4-15 and 6 finishes, Oura Ring 4 boasts increased accuracy and up to eight days of battery life. This year, ŌURA sold over 2.5 million rings and expanded to 3,000+ retail locations, while acquiring Veri and Sparta Science to provide the most accurate and holistic health insights. ŌURA’s groundbreaking features like Cycle Insights, Perimenopause Check-In, and Pregnancy Insights have attracted a community of 68% women.
PerfectGym
PerfectGym is igniting the future of fitness in North America. Trusted by World Gym International (+250 locations) and Fit4Less +(110 locations), we lead the movement beyond outdated systems toward limitless digital growth. This autumn/winter, we aim to sign three major U.S. national or international operators, accelerating our expansion with many hundreds of locations. Our enterprise platform fuses automation, intelligence, and 120+ partner integrations to reimagine how operators scale and members connect. With 10,000 studios in 55 countries, unrivaled migration expertise, PSG’s €160M+ investment, 450 employees, and five offices, including Boston, PerfectGym empowers ambitious operators to redefine the Fitness industry in the USA.
Playlist (Mindbody / ClassPass)
Playlist is the parent brand that brings together Mindbody, Booker, and ClassPass—industry leaders that power experience-driven businesses across fitness, wellness, lifestyle, and beyond. Through a growing suite of AI-driven SaaS and consumer offerings, Playlist helps people discover and book experiences that bring joy, movement, and meaning to everyday life. Today, Playlist’s reach includes more than 40,000 Mindbody-powered businesses, over 73,000 venues listed on ClassPass, and millions of active consumers across 30+ countries.
Xplor
Xplor Technologies is a global platform integrating SaaS (Software as a Service) solutions, embedded payments, and tools to help businesses grow and succeed. We provide enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services. Xplor Technologies serves over 106,000 customers that processed over $38 billion in payments and operated across 20 markets in 2024.
Wellhub
Wellhub is revolutionizing corporate wellness, creating a scalable revenue channel for the fitness and wellness industry via our 26,000 global corporate clients. Over 80,000 gyms, studios and apps now work with us across 13 countries – a network expansion of over 55% since 2023 (+95% in LatAm, +60% in the US), plus expansion to Canada and Portugal in 2025. Our all-in-one solution that is flexible, affordable, and easy to use, leads to an enrollment rate that is 3-5x than traditional wellness benefits, and has generated over 600 million check-ins to partner businesses. We’re committed to helping our partners grow stronger; in 2023-24 we generated a 40% increase in global partner payments. This year we continue with the launch of new Financial Solutions – to provide flexible payment options and enhance the financial stability of fitness businesses.
Whoop
WHOOP, the human performance company, in the last 12 months, introduced WHOOP 5.0 and WHOOP MG — two next-generation wearables designed to unlock a new approach to personal health and longevity. Paired with a redesigned WHOOP experience, the devices offer 14-day battery life in a sleeker, 7% smaller form and introduce category-defining features such as Healthspan with WHOOP Age, Heart Screener with ECG, Blood Pressure Insights, and more. WHOOP also signed a Partnership with Global Music Icon Niall Horan, who joined WHOOP as an Investor and Brand Partner to champion human performance.

HALO (FITNESS & WELLNESS) COMPANY OF THE YEAR FINALISTS

EoS Fitness
EōS Fitness is revolutionizing the fitness industry through bold growth, innovation and impact. Since August 2024, EōS has opened 30 new gyms, reinvested $19 million in capital improvements, donated over $560,000 to nonprofits and surpassed 1.5 million members. The company introduced “Will Power,” the industry’s first mascot, earning multiple ADDY Awards and national acclaim. EōS has transformed the member experience and set a new standard for group fitness with several new signature offerings. As early adopters of AI-powered EGYM equipment, EōS continues to lead with cutting-edge technology, innovative programming and a fearless approach to trying new things.
HYROX
HYROX has experienced exceptional growth across North Americas, establishing itself as a market leader in fitness racing. HYROX hosted 7 successful events including Washington, Miami, Atlanta and New York before culminating in the 2025 HYROX World Championships in Chicago. HYROX events resonate with a diverse fitness community, attracting record-breaking participation. HYROX continues to innovate with cutting-edge technologies for event tracking and athlete engagement, while cultivating strong industry partnerships. Its hybrid fitness format blends competition with inclusivity, paving the way for fitness’ future.
Life Time
Life Time started 2025 reporting an 18.3% jump in Q1 revenue to $706M. In Q2 total revenue rose 14% year-over-year to $761.5M, while net income jumped 36.6% to $72M. Life Time also generated positive free cash flow for the fifth consecutive quarter. Memberships rose 3% year-over-year. Now with 185+ clubs, it continues to expand with ~10 new club openings annually. Life Time also did a full roll out of its AI Assistant (L.AI.C) and progressed its MIORA platform. On the digital front, LT Digital, has grown to more than 2Msubscribers. With its share price up 20% in the last 12 months, a fantastic year.
Planet Fitness
Planet Fitness is one of the largest fitness centers in the world by member count with 20.8 million members across all 50 states and six countries. The Company has laid out four strategic imperatives that will help drive strategy and propel the brand forward. One of those strategic imperatives is focused on refining Planet Fitness’ product and optimizing club formats. This means meeting the evolving needs of today’s consumer and providing PF members with the ideal equipment mix. The Company has modernized its in-club offerings to include a more balanced mix of strength and cardio equipment across its clubs.
Purpose Brands
Purpose Brands is here to make personal health and wellness accessible for people and communities worldwide, with the largest and most trusted portfolio of fitness and wellness franchise brands: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. As of 2025, we’ve grown our global footprint to 48 countries and territories, including expansion into Guatemala and Colombia. We help our franchise owners deliver better health outcomes for 6 million members worldwide and stronger financial growth. Purpose Brands is here to make preventive health and wellness a reality for people worldwide.
Smart Fit
SmartFit is the leading fitness platform in Latin America, built on disciplined expansion and constant innovation. In 2024, we opened a record 305 new clubs, and the company currently has more than 1,800 locations in 16 countries, serving 5.2 million members. Since 2009, our mission has been to make high-quality fitness affordable for all, creating the region’s largest and best-in-class network. Last year, revenue grew 31% and EBITDA 34% vs. 2023, with margin gains despite strong expansion. With the Velocity Group acquisition, the launch of Pilates, TotalPass huge growth, and high customer satisfaction, SmartFit continues to set the industry benchmark.
The Bay Club
With 30+ locations from Seattle to San Diego, the Bay Club team is redefining how sports, outdoor recreation, and active lifestyle come together. We questioned the traditional rules of the industry and introduced Shared Membership, allowing up to eight people from different households to join together—making wellness and community more inclusive. Our growth, investments, and partnerships continue to strengthen our impact across the West Coast. Beyond our clubs, collaborations with organizations like Boys & Girls Clubs extend that impact into local communities. This nomination reflects the collective results of a team committed to progress.

EXECUTIVE OF THE YEAR FINALISTS

Andy Peat, Chief Brand & Product Officer, Lift Brands
Andy Peat’s leadership journey reflects vision and impact at scale for the fitness industry. Andy started as a personal trainer and worked his way up to CEO of Fitness On Demand where he reimagined and delivered a new product and strategy – doubling core offerings, launching 1,200+ new classes, and forging partnerships across new markets like housing and hospitality. His success earned him an Inspiring Leader award and brought the company global innovation recognition. It spurred his recent elevation to Chief Brand & Product Officer for Lift Brands, where Andy can further deliver consistent, innovative product strategies across the Americas and beyond.
Bahram Akradi, Founder & CEO, Life Time
Under Bahram’s leadership, Life Time started 2025 reporting an 18.3% jump in Q1 revenue to $706M. In Q2 total revenue rose 14% year-over-year to $761.5M, while net income jumped 36.6% to $72M. Life Time also generated positive free cash flow for the fifth consecutive quarter. Memberships rose 3% year-over-year. Now with 185+ clubs, it continues to expand with ~10 new club openings annually. Life Time also did a full roll out of its AI Assistant (L.AI.C) and progressed its MIORA platform. On the digital front, LT Digital, has grown to more than 2Msubscribers. With its share price up 20% in the last 12 months, a fantastic year.
Bill Davis, CEO, ABC Fitness
Bill Davis, who recently celebrated six years as CEO of ABC Fitness, continues to shape the fitness technology sector and drive growth within ABC Fitness. Under his direction, this past year, ABC Fitness accelerated international growth with new leaders in APAC and EMEA, and reorganized sales to prioritize customer segments. He championed partnerships like ABC Fitness’ collaboration with the University of Ohio’s (UO) fitness business program, which supports the future fitness industry leaders, as well as offered one of UO’s business leadership programs for ABC Fitness’ internal leadership team. Additionally, he drives advocacy as an HFA board member, speaking on behalf of technology within the industry globally.
Bryan Myers, CEO, [solidcore]
Over the last 7+ years, I’ve scaled [solidcore] to 150+ studios, growing revenue from $10M to $300M. I became CEO at a pivotal moment—the pandemic—rebuilding and steering the company through an evolving landscape. In 2024, [solidcore] expanded nationwide serving 100,000+ unique clients each month. Notably, [solidcore] was acquired by LCatterton in a strategic transaction rumored to be valued at $700M. More than what the transaction meant for [solidcore], it was a statement for all boutique fitness that our industry is back and better than ever.
Chequan Lewis, President, Crunch Fitness
Chequan Lewis, President of Crunch, has driven unparalleled growth and operational excellence while delivering legendary experiences for franchisees, members, and internal teams. Under his hands-on leadership, Crunch surpassed three million members and 500 clubs, opening two new locations per week. Chequan played a pivotal role in the rollout of Crunch 3.0 — a holistic gym model with expanded strength zones, Relax & Recover® spaces, and flexible layouts — ensuring its successful implementation across the franchise network. By revamping franchise support systems, streamlining intake processes, and fostering record franchise engagement, he has significantly advanced Crunch’s growth, industry positioning, and value for all stakeholders.
Colleen Keating, CEO, Planet Fitness
Since Colleen Keating became CEO of Planet Fitness in June 2024, the Company experienced significant growth and continues to make notable progress toward four strategic imperatives: redefining its brand promise through marketing, enhancing the member experience, refining its product and optimizing club formats, and accelerating new club growth. Keating has led Planet Fitness through three quarters of revenue growth, most recently delivering a system-wide same club sales increase of 8.2%. Under Keating’s leadership, there is even more opportunity ahead for Planet Fitness, which is well-positioned to meet customer demand with its judgement-free, high-quality, and affordable fitness experience.
Edgard Gomes Corona, CEO, Smart Fit
Edgard Corona, founder and CEO of SmartFit, has been a leader in the fitness industry for 30 years, transforming the sector and region. He founded BioRitmo and later created SmartFit to make quality fitness accessible to everybody. Today, SmartFit is the largest network in LatAm, with more than 1,800 facilities in 16 countries and 5.2 million members. Corona’s leadership has combined purpose, innovation, scale, and a strategic mindset to guide consistent growth and resilience in a fruitful but challenging region. His long-term commitment to expanding access to fitness makes him one of the most influential executives in the industry worldwide.
Matthew Stevens, President & CEO, The Bay Clubs
With 30+ locations from Seattle to San Diego, the Bay Club team is redefining how sports, outdoor recreation, and active lifestyle come together. We questioned the traditional rules of the industry and introduced Shared Membership, allowing up to eight people from different households to join together—making wellness and community more inclusive. Our growth, investments, and partnerships continue to strengthen our impact across the West Coast. Beyond our clubs, collaborations with organizations like Boys & Girls Clubs extend that impact into local communities. This nomination reflects the collective results of a team committed to progress.
Peter Stern, CEO, Peloton
Peter is Peloton’s CEO and President, a role he has taken on since January 2025. Peter has steadily and continuously turned around Peloton’s fortunes, including this year: (1) Increased Free Cash Flow – Generated $211 million year-to-date as of Q3, targeting a quarter billion dollars. (2) Improved Adjusted EBITDA: Improved to $335 million, a $435 million increase over the previous year. (3) Improved Debt Management: Plans to pay off a $200 million zero-coupon loan by February 2026, with potential to reduce the total cost of capital. (4) In addition Peloton, launched this year an equipment and accessories resale marketplace called Peloton Repowered.
Rich Drengberg, CEO, EoS Fitness
Rich Drengberg, CEO of EōS Fitness, is leading one of the fastest-growing gym chains in the U.S., with plans to open 30+ gyms annually and accelerate expansion into new markets. His bold vision, relentless drive and willingness to push boundaries are making high-quality fitness more accessible nationwide. The recent acquisition by TSG Consumer Partners highlights the strength of EōS’ business model and growth trajectory. Backed by the best leadership team in the industry—together since day one—Drengberg continues to deliver exceptional value and drive meaningful disruption across the fitness landscape.
Tom Hale, CEO, Oura
Under Tom’s leadership, ŌURA successfully launched their Oura Ring 4, which offers precise, continuous data through proprietary Smart Sensing technology. This year, ŌURA sold over 2.5 million rings and expanded to 3,000+ retail locations, while acquiring Veri and Sparta Science to provide the most accurate and holistic health insights. ŌURA’s groundbreaking features like Cycle Insights, Perimenopause Check-In, and Pregnancy Insights have attracted a community of 68% women. They also closed a $200 million Series D funding round, bringing the company’s valuation to $5.2 billion.