Crystal Wheeler

Managing Director, Industry Development (Americas)

With a deep-rooted passion for health, fitness, and wellness, I thrive in dynamic work environments that prioritize strategic growth, innovation, and positive organizational culture. My expertise lies in fostering strong client relationships through exceptional communication and interpersonal skills, enabling me to build and sustain meaningful connections that drive success.

Throughout my career, I have consistently exceeded sales targets, surpassing $1 million in annual sales, by crafting tailored, client-focused solutions and leveraging robust B2B partnerships. As a strategic thinker, I’m adept at utilizing smart brand positioning and innovative strategies that resonate across the global fitness landscape.

In my previous roles, including Director of Operations at Athletech News, VP of Events & Partnerships at Peake Media, and Senior Account Manager at Club Industry, I’ve successfully managed high-level client engagements and large-scale events, contributing millions in revenue through relationship management, business development, and strategic event planning.

Outside of work, I’m an avid outdoor enthusiast, enjoying activities like white-water rafting, mountain biking, camping, and hiking with my husband Tim and our dog Lobo.

App Membership &
Advertising Package

Year-Long - Long-Term Benefits
  • 10 x individual app memberships for your team
  • Gold-Level company profile (including short company description, logo, hyperlink and tagged colleagues) on Partner section
High-Impact - Short-Term, Premium Advertising Benefits
  • EXCLUSIVE ‘Powered By’ Banner (including logo and hyperlink) on Home News Feed
  • EXCLUSIVE High-Impact Pop-Up Advert (including logo and hyperlink) on Home News Feed
  • 1 x half-page branded Spotlight on Home News Feed
  • 1 x half-page branded Partner Update on Home News Feed
Three Investment Choices:

(A): Year-Long Benefits + 1 Week High-Impact Promotion = USD $6,000
(B): Year-Long Benefits + 2 Week High-Impact Promotion = USD $10,000
(C): Year-Long Benefits + 4 Week High-Impact Promotion = USD $18,000