Speakers Type 2026 Americas Speakers

Jay Graves

Jay Graves, Executive Vice President, Operations, EoS Fitness

Jay Graves is the Executive Vice President of Field Operations for EōS Fitness, bringing more than 35 years of leadership and team‑building experience, including nearly 20 years in the fitness industry. A United States Marine and former law enforcement officer,…

Dr. Jessica Ruff

Dr. Jessica Ruff IT Medical Director & Head, Integrative & Lifestyle Medicine Cleveland Clinic

Dr. Jessica Ruff is IT Medical Director & Head, Integrative & Lifestyle Medicine at Cleveland Clinic and a speaker at Beyond Activ Americas in Dallas, USA.

Donnie Oliver

Donnie Oliver EVP, UFC Gym

Donnie Oliver is a results-driven fitness professional and entrepreneur with over two decades of experience. As EVP of International Franchise and Global Fitness Services for UFC GYM, he has been instrumental in driving global expansion and elevating the brand’s operational…

Chris Griebe

Chris Griebe COO VASA Fitness

Chris Griebe is the Chief Operating Officer of VASA Fitness, where he leads enterprise-wide club operations, member experience, and field execution across a rapidly expanding national portfolio. With deep expertise in large-scale, multi-unit operations, Chris is responsible for translating strategy into…

Katie Frazier

Katie Frazier COO [solidcore]

Katie Frazier is a seasoned retail operations executive with two decades of experience building, scaling, and transforming consumer-facing businesses. As Chief Operating Officer at [solidcore], Katie brings a rare blend of field-level expertise and strategic leadership that has shaped some…

Karl Sanft

Karl Sanft, President and Chief Executive Officer, 24 Hour Fitness

Karl Sanft currently serves as President and Chief Executive Officer of fitness industry powerhouse 24 Hour Fitness.  He oversees operations of the company’s network of approx. 240 clubs nationwide and has played an integral role in laying the groundwork for…