Awards of Excellence

Beyond Activ EMEA

11-13 February 2025, Fairmont Riyadh, Saudi Arabia

Our Awards of Excellence recognise leading companies and executives from across health, fitness, sports, wellness and hospitality in the Middle East and Africa Regions. Each award is given based on their achievements and successes in the past 12 months from December 2023 to December 2024.

تُكرّم جوائز التميز الخاصة بنا الشركات الرائدة والمديرين التنفيذيين من مختلف مجالات الصحة واللياقة البدنية والرياضة والعافية والضيافة في مناطق الشرق الأوسط وأفريقيا. يتم منح كل جائزة بناءً على إنجازاتهم ونجاحاتهم خلال الـ 12 شهرًا الماضية من ديسمبر 2023 إلى ديسمبر 2024.

2025 Award Categories - Open for Nominations in November 2024

APP OF THE YEAR

Any fitness, wellness or lifestyle app (b2c and/or b2b). Award based on; positive impact on the consumer and/or industry; strength and depth of content; UX design functionality and responsiveness; new growth in MENA; future growth possibility across MENA; and the potential impact of future iterations.

DEAL OF THE YEAR

Any government body, fitness, wellness or hospitality company, that operates or invests in MENA. Award based on; any deal that has a significant impact to the b2b and/or b2c fitness and wellness landscape in MENA (M&A, divestment, JV, listing, capital raise) – deal value; shareholder return; industry implications.

TECHNOLOGY COMPANY OF THE YEAR

Any fitness, wellness or lifestyle technology company (software, hardware, system or platform – b2c and/or b2b). Award based on; successful commercial expansion in MENA; future scalability; technology advancement; perception as industry gamechanger; positive return of investment to customer; and extent of industry collaboration.

FITNESS / WELLNESS COMPANY OF THE YEAR

Any fitness or wellness company, that operates or invests in MENA. Award based on; market leadership; successful expansion of existing business(es); launch of new product lines; new technology adoption internally and externally; business/product innovation; strength of industry relations; and overall industry/customer reputation.

FRANCHISE OF THE YEAR

Any fitness, wellness or lifestyle franchise, that operates or invests in MENA. Award based on; success of existing portfolio in MENA; recent net growth of franchisees in MENA; net growth of member rate in MENA; industry reputation; consumer reputation; franchise leadership; and investment on customer experience.

EXECUTIVE OF THE YEAR

Any fitness, wellness hospitality or lifestyle executive who operates or works in MENA. Award based on; market leadership; recognised thought leadership reputation; successful company performance; positive shareholder ROI; future growth potential in MENA; promotion of new technology adoption, diversity and industry collaboration; and creation of industry leading

Corporate Wellness
Company of the Year

Any health, fitness or wellness company that operates or invests in MENA. Award based on; enhancing the health and well-being of employees; leveraging technology for optimal engagement; promotion of physical, mental and emotional wellbeing; supportive and educational environments – both digitally and physically; innovative engagement; successful business expansion; and overall industry reputation.

Hotel / Resort / Spa
Company of the Year

Any hotel, resort, spa or retreat operating in, or out of, MENA. Award based on: incorporating holistic health/fitness/wellness programs across their properties; pioneering new and emerging services relating to health, fitness and wellness; investment in new/improved facilities for guest experience; addition of wellbeing as a company pillar; and industry leadership.

Boutique of the Year

Any small-mid sized fitness, wellness or lifestyle business that operates or invests in MENA. Award based on; focus on delivering personalized business services to members; unique studio designs and innovative on-site customer experiences; focus on community engagement and growth; adoption of technology; and successful business expansion nationally/internationally.

START-UP OF THE YEAR

Any company that has launched in the last 12 months and gained significant momentum in their respective market. Awarded on product innovation, market penetration, raised capital, reputation and growth potential.

LIFETIME ACHIEVEMENT AWARD

A select fitness, wellness or hospitality executive who operates or works in MENA. Award based on; making a defining difference (legacy) to MENA’s fitness and wellness industry; pioneering meaningful change; recognised lifelong industry leadership; extensive track record of shareholder ROI; and long-term commitment to working with communities and industry stakeholders for continued industry growth.

Industry Appreciation Award

An individual who has contributed immensely to the growth and success of the health, fitness and wellness industry in MENA, and is often overlooked. Their service and advice has proven to be incredibly meaningful and powerful to those gifted by his/her market knowledge, access and passion.