Awards of Excellence
Beyond Activ EMEA
10 February 2026, Fairmont Riyadh, Saudi Arabia
Our Awards of Excellence recognise leading companies and executives from across health, fitness, sports, wellness and hospitality in the Middle East and Africa Regions. Our 2025 awards were awarded based on their achievements and successes in the 12 months from December 2023 to December 2024. The winner are below. In 2026 we will recognise 12 different companies and executives on their achievements and successes in the 12 months from December 2024 to December 2025.
تُكرّم جوائز التميز الخاصة بنا الشركات الرائدة والمديرين التنفيذيين في مجالات الصحة واللياقة البدنية والرياضة والعافية والضيافة في منطقة الشرق الأوسط وأفريقيا. تم منح جوائزنا لعام 2025 بناءً على إنجازاتهم ونجاحاتهم خلال 12 شهرًا من ديسمبر 2023 إلى ديسمبر 2024. الفائزون أدناه. في عام 2026، سنكرم 12 شركة ومديرًا تنفيذيًا مختلفًا على إنجازاتهم ونجاحاتهم خلال الـ 12 شهرًا من ديسمبر 2024 إلى ديسمبر 2025.
CONGRATULATIONS TO OUR 2025 EMEA AWARDS WINNERS!
APP OF THE YEAR
Any fitness, wellness or lifestyle app (b2c and/or b2b) Award based on; positive impact on the consumer and/or industry; strength and depth of content; UX design functionality and responsiveness; new growth in EMEA; future growth possibility across EMEA; and the potential impact of future iterations.
2025 WINNER
DEAL OF THE YEAR
Any government body, fitness, wellness or hospitality company, that operates or invests in EMEA. Award based on; any deal that has a significant impact to the b2b and/or b2c fitness and wellness landscape in EMEA (M&A, divestment, JV, listing, capital raise) – deal value; shareholder return; industry implications.
2025 WINNER
TECHNOLOGY COMPANY OF THE YEAR
Any fitness, wellness or lifestyle technology company (software, hardware, system or platform – b2c and/or b2b) Award based on; successful commercial expansion in EMEA; future scalability; technology advancement; perception as industry gamechanger; positive return of investment to customer; and extent of industry collaboration.
2025 WINNER
FITNESS / WELLNESS COMPANY OF THE YEAR
Any wellness company that operates or invests in EMEA. Award based on; market leadership; successful expansion of existing business(es); launch of new product lines; new technology adoption internally and externally; business/product innovation; strength of industry relations; and overall industry/customer reputation.
2025 WINNER
FRANCHISE OF THE YEAR
Any fitness, wellness or lifestyle franchise, that operates or invests in EMEA Award based on; success of existing portfolio in EMEA; recent net growth of franchisees in EMEA; net growth of member rate in EMEA; industry reputation; consumer reputation; franchise leadership; and investment on customer experience.
2025 WINNER
EXECUTIVE OF THE YEAR
Any fitness, wellness hospitality or lifestyle executive who operates or works in EMEA. Award based on; market leadership; recognised thought leadership reputation; successful company performance; positive shareholder ROI; future growth potential in EMEA; promotion of new technology adoption, diversity and industry collaboration; and creation of industry leading
2025 WINNER
Hotel / Resort / Spa
Company of the Year
Any hotel, resort, spa or retreat operating in, or out of, EMEA. Award based on: incorporating holistic health/fitness/wellness programs across their properties; pioneering new and emerging services relating to health, fitness and wellness; investment in new/improved facilities for guest experience; addition of wellbeing as a company pillar; and industry leadership.
2025 WINNER
START-UP OF THE YEAR
Any company that has launched in the last 12 months and gained significant momentum in their respective market. Awarded on product innovation, market penetration, raised capital, reputation and growth potential.
2025 WINNER
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