Our Team

Ross is a life-long health and fitness fanatic, studying Sports Science and Psychology at the University of Glasgow before attaining a BSci (Upper Hons) in Neuroscience – reading physiology, biology, anatomy, pharmacology and neuroscience. In his early career Ross was Co-Founder, CEO and then Chairman of the world’s largest energy b2b network (Oil & Gas Council), expanding the company rapidly across five continents. Once the company was established in Asia, he sold his interests to a multinational events company. Ross then refocused his efforts to health and fitness, launching The Jungle, an MMA and HIIT gym concept in Singapore, and becoming an Ambassador for lululemon. Experiencing first-hand the fragmentation of the industry in Asia, he created FIT Summit (now Beyond Activ), a network to connect the owners, investors and management of health, fitness and wellness companies. It has since developed into one of the world’s largest industry networks for connectivity, thought leadership and business development. Through the covid pandemic Ross cofounded the Singapore Fitness Alliance, the non-profit industry association for Singapore’s fitness industry. In 2022 he cofounded Active Franchising, a new industry platform for promoting regional and international franchise investment opportunities. In his spare time Ross enjoys group exercise, weight training, meeting inspirational people and spending time with his family. He resides in Singapore.

Back home in Cuba I studied Computer Sciences. Although I’ve never been a fan of technology. Following my mom’s steps, I then went to a music school specialising in the clarinet. Soon after I came to Singapore where I took a Higher Diploma in Mass Communication. Jack of all trades… that’s right! I was working in the oil & gas industry in 2014 when I met Ross. Although we were in the same office, I wasn’t part of his team back then but I was lucky enough to click with him and his gang. In August 2018 Ross asks me if I knew anyone who would like to take the marketing role at Beyond Activ. It took me 3 minutes to reply and propose myself for the role. It sounded like an amazing industry to be at plus having Ross as a leader was a no-brainer. Today I feel very proud of having made that shift. I feel proud of being part of this highly motivated and energetic team that makes the most difficult tasks seem as easy as a workout. And I feel super proud of being in the fitness and wellness industry – an industry with a tremendous growth potential and to which we are committed. In my spare time, I enjoy playing the bagpipes (uillean pipes), dancing salsa, exercising or taking my son Caleb for nature walks. Among my favourite workouts are boxing, spinning, strength training and nothing better than a yoga class in between to relax those muscles!

Blair’s interest in wellbeing began when studying medical healthcare, working in clinical trials on wellness and plant medicines as cancer therapy at Harvard, Columbia University & Multidisciplinary Association for Psychedelic Studies. Formerly an instructor, public health researcher, lecturer and clinical practitioner. He’s managed integrative health clinics; managed Spa/Wellness/Sports Centres within luxury resorts, cruises, liveaboards & retreats.
Blair and his brother (Ross) shared a vision to create a global network of health, fitness, wellness and sports business stakeholders. He focuses on facilitating senior-level business relationships with leaders from: global fitness chains; franchises & boutique gyms; multinational hotels & resorts; luxury spas; health retreats; fitness & wellness technology entrepreneurs; connected devices experts; equipment providers; wellbeing leaders; insurers and investors.
Inspired by brilliant leaders from Beyond Activ’s network he is grateful to share market intelligence, industry challenges, investment outlooks, key innovations, new products & business opportunities. The more we collaborate with the best, the better we become.

Blair enjoys helping regional and international franchise brands that promote wellbeing expand and develop their investment opportunities. He is passionate that organisations should strive to prioritise the wellbeing of staff. Success is measured by the positive impact you make on others.
He resides between Bali & Singapore. He enjoys running, cycling, freediving, hiking, swimming & MMA. A passionate scuba instructor with 16,000+ dives, Blair participates in reef conservation & marine biology to help locals to create sustainable tourism – preserving the natural beauty of the underwater world for future generations.

Jolin is an advocate for health and fitness as a holistic lifestyle change (and being a raw vegan) saved her life – keeping her psoriasis and hives at bay while also keeping life positive, fun, and energetic! After graduating from the National University of Singapore business school BSci (upper hons), Jolin went on to take a diploma in advanced holistic nutrition at the School of Natural Health Sciences. She married her passions of branding and health and started out her first role as a brand manager of a cold-pressed juice company; with an aim to inspire more to take steps towards their own health journey. That opened up doors to opportunities such as hosting corporate wellness workshops and curating consumer fitness festivals. During the time when she was the wellness curator for the Fitness Festival, Jolin met Ross. He shared his great vision of bringing together the industry players in Asia and in doing so, helping more people get happier and healthier. Yes! The stars aligned and the rest is history. Jolin is excited to be a part of the Beyond Activ family and help grow businesses while uniting the wider community. The industry continues to inspire Jolin – the endless creativity, pushed boundaries, and passionate leaders. Currently, Jolin is also teaching pilates part-time. And besides learning more about wellness and trying out different fitness classes, Jolin also enjoys meeting like-minded people, exploring new cafes/restaurants, checking out events, as well as traveling. Nature would be a big bonus.

Having graduated with a Bachelor in Accountancy (Hons) from Nanyang Technology University of Singapore, Joey has a wide array of industry experience from audit and accounts over the years.

Beyond Activ‘s mission ignited her interest, where she was excited about the prospect of contributing to it. When Ross asked her for a reason why not to hire her, she confidently replied that she is the perfect fit to build the finance role in the Company. Ever since she joined Beyond Activ, she is amazed and in love with the Company’s culture. Outside of work, she loves spending time with her two kids, exploring new destinations through travel, and cooking for her loved ones.

Atiqah's gifts of vision and connection continue to inspire her journey and mindset - personally & professionally. Her passion for improving health and well-being started when she did her diploma in Pharmaceutical Science studying Anatomy & Physiology, Pharmacotherapy & Pharmacy Practice before attaining a Bachelor of Business in Marketing at RMIT University. She is part of The Beyond Activ as a Partner Engagement Specialist, connecting with companies at a personal level. She is passionate about building a community full of brilliant industry leaders and learning more about new products, services, and technology.

She chose to work in the health, fitness, and wellness industry when she was first introduced to the gym. She battled with negative body image and weight issues for years and transformed her struggles into personal acceptance. Atiqah is taking her NASM Certified Personal Training certification in hopes to empower women and men to find strength, and power in lifting - focusing on overall mental & physical wellness instead of concentrating on a certain body type.

When Atiqah is not doing business development or learning fitness techniques, she is taking care of her three cats, listening to audiobooks and podcasts, or creating fitness content on Instagram & Tiktok.

With a background and a Master's in Clinical Psychology, Kymberly has always had an interest in health and wellness. Having been in the Rhythmic Gymnastics team as a child and a part time Barre Instructor for the past 4 years, fitness is also a fundamental aspect of Kymberly's routine. Lifting has also become a non negotiable in Kymberly's fitness regime and being in this industry allows for her to explore her growing passion for this hobby. With a background in business development as an intern at University, Kymberly entered into Beyond Activ right upon graduation, which has been the best decision she's made (besides adopting her tom cat). Beyond Activ has been very complementary to Kymberly's life as it allows for her to travel widely, network and absorb industrial knowledge like a sponge, giving her the opportunity to grow and mature both personally and professionally. Kymberly is pumped for what there is to come in the future with Beyond Activ!

I have developed long standing relationships with club, fitness, and wellness leaders and those that support their businesses and enjoy nothing more than bringing them together through in-person events and online spaces. Driving results is critical, and that's why my clients - some of the most recognizable fitness industry brands rely on me to position them in the right places to meet, connect, and grow their business. The relationships I’ve cultivated with Europe’s fitness associations and leading American fitness association market enable unparalleled opportunities for creative digital and event experiences. I bring a creative and pragmatic approach and strive to deliver memorable experiences and lasting connections. If it looks like I'm always having fun, I am - however, I sweat the details and wrestle with the challenges and crazy aspects of the media and fitness world. Through the years as Publisher, Brand Director, and National Sales Manager, I've represented the Club Industry franchise - one of the leading fitness industry brands. Carrying on the tradition of a hands-on, get-it-done leader, I'll continue to bring the best of the industry together in new ways. Let's connect if you’re a club, fitness, and wellness leader, or support them as a trusted resource. I look forward to connecting and getting to know you.

An entrepreneur at heart, Esther ran a successful online clothing business venture while pursuing her degree in Business Marketing. This experience allowed her to develop a keen eye for design and marketing, which she further honed through various marketing positions in different industries including the arts, retail and insurance sectors.

Having joined Beyond Activ, she is fascinated by the ever growing and flourishing health, fitness and wellness industry and is eager to expand her knowledge in this field while building strong relationships within the community.

Beyond her professional pursuits, Esther fulfills several passions and interests, including acting, commercial modelling and voice-overs. Among her favorite hobbies are nature walks, travel, HIIT workouts, pilates, playing the piano and spending time outdoors with her bengal cat Roxy.

Ashley began her journey with Beyond Activ as a freelance events coordinator in 2021. She fell in love with Beyond Activ's mission and the dynamic team driving it forward. When the opportunity to join the team full-time arose, the decision was a no-brainer. With a strong background in event planning and execution, Ashley came onboard in 2023 as the Operations Manager. Her expertise extends to a wide range of events, from B2B tech industry gatherings for companies like Google to family-centric events in KidZania Singapore, and her extroverted personality allows her to connect with individuals from all walks of life. Other than attending events and festivals, Ashley spends her free time practicing yoga, pilates and spin. Nothing brings her more joy than travelling and experiencing life in different parts of the world.

Meet Sara, the Head of Sales and Event Relations of our team. With a background in B2B sales that's tighter than a kettlebell swing, coupling with 5 years of Event Management experience. She also took a 2-year hiatus to collaborate with ClassPass and assist studios across APAC.

Armed with ambition and a drive to match, and a cheerfulness that's more infectious than a laughter yoga class, Sara contributes to making the industry more enjoyable, one quirky event at a time! #SpreadingSmilesThroughEvents.

Nina's unwavering dedication to health and wellness began in her youth, fueled by her passion for biology. Her pursuit of an international diploma in Biological & Biomedical Sciences at Newcastle University, coupled with her commitment to fitness and wellbeing, led to remarkable improvements in her mental and physical health. Nina's boundless enthusiasm for exploring innovative ways to stay fit and healthy inspired her to help others achieve the same. As the Event Ticket Sales & Registration Manager at Beyond Activ, Nina is dedicated to fostering connections within the fitness, health & wellness industry, recognizing the importance of making wellness accessible to all. Beyond her work, Nina relishes being outdoors, listening to science podcasts, and indulging in plant-based cuisine.

An introvert who cherishes human connections, Zu sought a Diploma in Psychology Studies which enabled her to better comprehend, serve and synergise with those around her. Her social network and brush with mental health over the years catalyzed her journey to continuously strive for better physical and mental well-being in new ways. She is thrilled to join the world of health, fitness & wellness - where she is challenged to stay abreast with this ever-growing industry and is aligned with her personal and fitness goals. In her free time, she enjoys immersing herself in mind-boggling TV series, philosophy, and new experiences. At The Beyond Activ, Zu connects with and bridges businesses and individuals in the health, fitness and wellness community, extending opportunities to empower their growth.