Nicole Rehfuss

Nicole Rehfuss is a Retail Design leader at น้อย with three decades of experience connecting business strategy, consumer behavior, and design to create environments that deliver meaningful results.

Working at the intersection of experience and architecture, she helps organizations translate ambitious ideas into built environments, bridging research and trends, strategy and design vision with the multidisciplinary expertise needed to bring them to life.

Her approach explores how physical environments can respond to evolving consumer expectations, support operational goals, and create experiences that keep people coming back. Nicole is drawn to the convergence of retail, wellness, and hospitality, and how organizations can build destinations that support well-being, foster connection, and earn loyalty.

Between 2018 and 2024, Nicole stepped away from Little to own and operate a wellness franchise, giving her firsthand experience running a small business and understanding the day-to-day realities facility owners face. She returned to Little in 2024 with that perspective now built into her approach, leading multidisciplinary teams that turn business and consumer insights into experiences built to perform today while positioning brands for what’s next.

Nicole is a speaker at เหนือกว่า Activ Americas ในดัลลัส, สหรัฐอเมริกา.