Where Health, Fitness, Wellness & Sports Leaders Connect

3 - 4 February 2027, Fairmont Riyadh, Saudi Arabia

Beyond Activ World (previously known as Beyond Activ EMEA) is a leadership, investment and b2b development event for the owners, managers and investors of health, wellness, fitness, hospitality and sports brands – especially those with interests and investments in the European, Middle Eastern and African markets. C-suite talks, networking, business development, 1-on-1 meetings and a b2b trade show. 1,000+ Executives. 75+ Speakers. 50+ Exhibitions. 30+ Countries in Attendance. The event is supported and endorsed by the Ministry of Investment of Saudi Arabia.

SALUD

FITNESS

BIENESTAR

HOSPITALIDAD

DEPORTES

LONGEVIDAD

VIPs

Operadores

10 %

Empresas
de Tecnología

10 %

Empresas de
Equipamiento

10 %

Inversores

1 %

Gobierno

0 %

Empresas de asesoría

0 %

Países

Horas de
Networking

Negocio nuevo ilimitado

2026 Speakers Included

Abdulelah Al-Nemr

CEO

Leejam Sports Company

Abdulrahman Ismael

Operations Director (Body Masters)

Sport Clubs Company

Ahmar Azam

Founder & CEO

TriFit Limited

Ali Hamad Al Sagri

Chairman

Leejam Sports Company

Austin Lee

Regional Head & Key Account Manager

InBody

Azzan Al-barram

CEO

Horizon Fitness

Basim Ibrahim

Director, Sports

Ministry of Investment (Saudi Arabia)

Ben Wilde

Global Director, Training & Education

Matrix

Christine Mallouk

Operations Director

Sport Clubs Company

Couro Seck

Head, Concepting

Mind Oasis by Rituals

Dave Sibley

Managing Director - Europe, India, Middle East & Africa

Zumba Fitness

Donal McElwee

Managing Partner

CAA Portas

Dr. Dimitri Koutsoubakis

CEO

KUN Sports

Enrico Klauer

CEO

MECOTEC

Fabrizio Colciago

CEO

UPTIVO.FIT

Foluso Ogunwale

Founder & CEO

i-Fitness Centre

Ghader Jayzani

Standards and Accreditations Director

Ministry of Sport, Saudi Arabia

Jamie Moore

Director, Fitness & Recovery

SIRO Hotels by Kerzner

Jason Tubbs

COO

Fitness First MENA

Kevin Teixeira

Co-Founder and Managing Director

The Warehouse Gym

Kevin Yates

CEO, EMEA

Lift Brands

Kurt Mangum II

Vice President of Partnerships

ISSA ( International Sports Sciences Association)

Lindsay Madden-Nadeau

Senior Director Wellness Strategy

Red Sea Global

Mehdi Benjelloun

President

Exerp

Mohammed Ameer Said

Founder

ZOYA Health & Wellbeing Resort

Mohammed Dakhil

COO

KUN Sports

Muhammad Waris Sarfaraz

CFO

KUN Sports

Muin Serhan

Chief Executive Officer

Amsa Hospitality

Nasser Obeid

CEO

PureGym Arabia

Nicole Nason

Director, International Franchise Development

Gold's Gym

Paul Ferris

Co-Founder & CEO

Speedflex

Sammy Gharieni

Founder & CEO

Gharieni Group

Sander van den Born

Executive Vice President, International

Purpose Brands

Sara Codner

Area Director, Spa & Wellness, Middle East

Mandarin Oriental Hotel Group

Sharon Barcock

Director, Spa Operations & Development (Middle East & Africa)

Hilton

Sophie Lawler

CEO

Total Fitness

Wael El Merhabi

CEO

Sport Clubs Company

Yasser Almyassar

Chief Technology Officer

Leejam Sports Company

2027 Event Format

Recepción de
Bienvenida

2 Feb

Welcome Dinner

2 Feb

Cumbre de
Liderazgo

3 & 4 Feb

Cumbre de
Inversión

12 & 13 Feb

Exposición y
Experiencias

3 & 4 Feb

Ceremonia
de Premiación

3 Feb

1-on-1 Sponsor
Meetings

3 & 4 Feb

Chill Out Networking Lounge

3 & 4 Feb

CLICK THE IMAGE BELOW TO
SECURE YOUR EARLY BIRD TICKET & SAVE $500.

VIP tickets include food and beverages (including lunch on both days and welcome dinner)

Book Your Discounted Accommodation Now Before Rooms Sell Out.

Por Qué Asistir?

Conecta con nuevos clientes, socios estratégicos e inversores
Mejora tu visibilidad en el mercado, tu perfil y tu conectividad
Disfruta de una red de contactos sin igual con líderes empresariales de la región
Vive una experiencia empresarial única e interactiva

Obtén nuevas perspectivas sobre tendencias del mercado y tecnologías
Conoce un universo de proveedores de soluciones líderes
Benefíciate de nuevas estrategias de marketing, ventas y crecimiento
Recibe conocimientos y consejos de emprendedores exitosos

PROUD TO WORK ALONGSIDE THE GOVERNMENT OF SAUDI ARABIA

In October 2023, FIT Summit, the parent company of Beyond Activ, signed a three-year MOU with Saudi Arabia’s Ministry of Investment to help deliver sports, fitness and health related services to the Saudi Government and its people. This growing partnership has allowed us to develop deep relationships with key executives and companies across Saudi Arabia, in government, industry and the non-profit sector. The future of the Kingdom and the wider GCC is incredibly bright. On behalf of our international network and the Saudi Arabian Government, we invite you to join us in Riyadh and witness the transformation of the GCC first-hand.

2027 World Exhibition Opportunities

We have a number of exciting exhibition opportunities to choose from, including (a) 6m x 3m, (b) 3m x 3m and (c) 3m x 2m spaces. We operate an open plan exhibition to ensure an experiential environment. Each space comes with a table, tablecloth, 2 chairs and 1 power point. All additional fabrication, installation and power requirements must be purchased through our event management company. Please contact us directly for all exhibition opportunities and costs, using our contact details below.