Adriana is the Head of Member Experience & Engagement at PCYC NSW, bringing more than 20 years’ experience across the sport, recreation, fitness and wellbeing industries.
With a strong background in product strategy, operations and customer engagement, Adriana has led the development of member experience frameworks, frontline service standards and large-scale program initiatives designed to improve participation, retention and community impact across multi-site organisations.
Passionate about creating environments where people feel welcomed, supported and connected, Adriana’s work focuses on embedding culture, consistency and experience into everyday operations, helping shape how clubs engage with members, families and communities across the state.
Adriana is known for her practical, people-first approach and her ability to bridge strategy with frontline delivery, particularly across health, fitness, gymnastics, community sport and youth-focused programs.
Adriana is a speaker at Más allá de Activ Oceanía en Melbourne, Australia.
