Pete Moore
Integrity Square

Pete Moore

Founder & Managing Partner

Pete Moore is the Founder, Managing Partner and Chief Dream Architect at Integrity Square (“ISQ”), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor (“HALO”) sector. 

Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSEXTEND, and Promotion Vault. ISQ’s media and “live education” properties include HALO Talks, the leading B2B podcast in the sector, as well as HALO Academy, an Executive Education Bootcamp Series.

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. 

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc;  worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) 

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 250+ completed interviews and over 50,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. 

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.  His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.  Notable Stats: Wingspan 76”, 33 yard dash at 4.3 seconds.

App Membership &
Advertising Package

Year-Long - Long-Term Benefits
  • 10 x individual app memberships for your team
  • Gold-Level company profile (including short company description, logo, hyperlink and tagged colleagues) on Partner section
High-Impact - Short-Term, Premium Advertising Benefits
  • EXCLUSIVE ‘Powered By’ Banner (including logo and hyperlink) on Home News Feed
  • EXCLUSIVE High-Impact Pop-Up Advert (including logo and hyperlink) on Home News Feed
  • 1 x half-page branded Spotlight on Home News Feed
  • 1 x half-page branded Partner Update on Home News Feed
Three Investment Choices:

(A): Year-Long Benefits + 1 Week High-Impact Promotion = USD $6,000
(B): Year-Long Benefits + 2 Week High-Impact Promotion = USD $10,000
(C): Year-Long Benefits + 4 Week High-Impact Promotion = USD $18,000