From a struggling personal trainer to the Co-Founder of MOVE Private Fitness, the fastest-growing premium personal training studio brand in Malaysia and Thailand with year-on-year growth of 200%+ and the goal of achieving 35 studio branches by 2026, CJ Lee has been the go-to guy for fitness business owners who pique interest in his unconventional way of scaling without franchising. With nearly two decades of fitness industry experience, from coaching to entrepreneurship spanning New Zealand, Thailand, and Malaysia, CJ has been able to share the essence of his industry experiences on stages such as Beyond Activ, IDEA Korea, Asia Fitness Conference, and ExPro Fitness Conference.