Caitlin Bancroft is the Chief Marketing Officer for Collective Wellness Group (CWG), joining the business in July 2021. In her time at CWG, Caitlin had led the marketing for Anytime Fitness, XTEND and SUMHIIT Fitness. Prior to CWG, Caitlin has held Senior Marketing leadership positions at Blackmores, Revlon Cosmetics, and Vitaco Health, with her early career spent in the advertising industry working on brands such as Nike, Diet Coke and news.com.au.
Caitlin is a consumer-centric, commercially astute, strategic, and innovative Senior Executive. She has delivered first to market innovation, successfully developed and implemented strategic marketing plans and compelling brand communications based on consumer insights, and achieved commercial targets through strong P&L management. Caitlin has been responsible for building and leading high performing teams with one of the most rewarding aspects of her roles mentoring her team and seeing them flourish and grow.
Caitlin is also passionate about health and wellness and inspiring others to be their best selves. This passion saw her gain a qualification in naturopathy which she practised for several years. She is grateful she has the opportunity to marry her dual passions of brand marketing and health and wellness every day in her work.
