The first Vice President of Wellbeing for Jumeirah Group, Niamh O’Connell is set to transform the luxury hospitality group’s approach to holistic wellbeing; cultivating innovation, excellence, and lasting impact in the wellness arena. Guided by the principles of lifelong learning, longevity, and inclusivity, Niamh will be redefining the brand’s offering to ensure guests are empowered to enhance their physical and emotional wellbeing through sustainable wellness practices. Niamh’s journey within luxury wellness and hospitality spans three decades in Europe, the United States, and the Asia Pacific, during which she has mastered the intricate interplay between wellness progamming, product, design and branding, all the while striving for originality, and ingenuity.
As a perceptive pioneer of wellness and lifestyle brands, Niamh has demonstrated the ability to activate change through disruptive concepts that stand the test of time. She was the catalyst behind the creation and evolution of Rosewood’s award-winning wellness lifestyle brand Asaya, introducing wellness concepts and brand programming, which repositioned their presence in the global wellness landscape. Informed by the evolving luxury sector and current innovations, Niamh, equally, recognises the importance of agility, empathy and diversity in connecting individual wellbeing and quality of life. It is this perspective that fuels her ability to strengthen brand equity and leave an indelible impression on the guest.