Conferencistas

Beyond Activ World

10 - 11 February 2026, Fairmont Riyadh, Saudi Arabia

2025 Speakers Included

Abdulmohsen Al Babtain CEO Spark Athletic Center
Abdulmohsen Al-Babtain
CEO
Spark Athletic Center
Adam Sedlack CEO UFC Gym
Adam Sedlack
CEO
UFC Gym
Adnan Abdullah Al-Khalaf CEO Leejam Sports
Adnan Abdullah Al-Khalaf
CEO
Leejam Sports Company
Early Confirmed Speakers Include Abbas Almas Senior Director – Marketing, Sales and Business Development KUN Sports Abdulaziz Baeshen CEO and Secretary General Saudi Olympic & Paralympic Committee Abdulaziz Baeshen CEO and Secretary General Saudi Olympic & Paralympic Committee Abdulmohsen Al-Babtain Abdulmohsen Al-Babtain CEO Spark Athletic Center Adam Paker Partner Portas Adnan Abdullah Al-Khalaf CEO Leejam Sports Ahmed Senna CEO Gold's Gym Egypt
Ahmed Senna
CEO
Gold's Gym Egypt
Ali Hamad Al Sagri Chairman Leejam Sports Company
Ali Hamad Al Sagri
Chairman
Leejam Sports Company
Anna Michau Vaura Pilates
Anna Michau
Business Owner and Master Franchisee, GCC & SEA
Vaura Pilates
Azzan Al-barram CEO Horizon Fitness
Azzan Al-barram
CEO
Horizon Fitness
Basim Ibrahim Investment Attraction & Development Manager, Sports Ministry of Investment (Saudi Arabia)
Basim Ibrahim
Director, Sports
Ministry of Investment (Saudi Arabia)
Ben Wilde
Global Director, Training & Education
Matrix
Beth Gibbs-Bartel Chief Revenue Officer Merrithew
Beth Gibbs-Bartel
Chief Revenue Officer
Merrithew
Christine Mallouk
Operations Director
Sport Clubs Company
Daniel Poulin Senior Director Wellness Operations Accor
Daniel Poulin
Senior Director, Wellness Operations
Accor
David Stalker Group CEO, Myzone & President EuropeActive
David Stalker
Former President
EuropeActive
Dean Kowarski Group CEO Virgin Active
Dean Kowarski
Group CEO
Virgin Active
Dr. Abdulmajeed AlShowair
Vice President, Community Health Excellence, Riyadh First Health Cluster
Ministry of Health, Saudi Arabia
Dr. Jobst Müller-Trimbusch Co-CEO RSG Group
Dr. Jobst Müller-Trimbusch
Co-CEO
RSG Group
DR. YASSER ALAMRI Business Development Consultant & Senior Therapist Physiotherabia
Dr. Yasser Alamri
Business Development Consultant & Senior Therapist
Physiotherabia
Emma Sofie Igelström, Former Olympian and Head, Swimming, Leejam Sports Company
Emma Sofie Igelström
Former Olympian, now Head, Swimming
Leejam Sports Company
Enrico Klauer
CEO
MECOTEC
Etienne de Pierrefeu
Vice President, Commercial Sales
Merrithew
Felicien Dillard Partner Portas
Felicien Dillard
Partner
Portas Consulting
Folusho Ogunwale Founder & CEO IFitness
Foluso Ogunwale
Founder & CEO
i-Fitness Centre
Frank van de Ven Industry Consultant and Growth Advisor Reform RX
Frank van de Ven
Growth Strategist
Reform RX
George Flooks CEO Wellness Forward Group
George Flooks
CEO, Fitness & Wellness
Arada
Grace McNamara Founding Partner & CEO The Collective
Grace McNamara 
Founding Partner & CEO
The Collective
Hadi Curtay Founder & CEO Fitness Force
Hadi Curtay
Founder & CEO
FitnessForce
Jarett Perelmutter
Advisor, Founder & Operator
30+ Years Industry Experience
Joe Abboud, Founder and Chief Executive Officer, Trifalga
Joe Abboud
CEO, MENA
F45 Training
John Foy Operations Director KUN Sports
John Foy
Operations Director
KUN Sports
Jordan Martindale, Senior Director Sport Royal Comission of Riyadh City
Jordan Martindale
Senior Director, Sport
The Royal Commission for Riyadh City
Karl Foster Chief Technology & Innovation Officer GymNation
Karl Foster
Chief Technology & Innovation Officer
GymNation
Kevin Yates
Kevin Yates
CEO, EMEA
Lift Brands
Linda Sakr, Founder, Keyani Wellness Centre
Linda Sakr
Founder
Keyani Wellness Centre
Lou Lentine Founder and CEO Echelon Fitness
Lou Lentine
CEO, Chairman & Founder
Echelon Fitness
Łukasz Dojka
Founder and Chairman
Xtreme Fitness Gyms
Mark Buchanan
CEO
Fitness First MENA
Mattheos Georgiou Senior Vice President SIRO and Rare Finds Kerzner International
Mattheos Georgiou
Senior Vice President, SIRO and Rare Finds
Kerzner International
Matthijs Wilhelmus
CEO
Basi Systems
Mauro Frota Co-Founder & CEO Bhout
Mauro Frota
Co-Founder & CEO
BHOUT
Maximilian Demmerle
Director of International Franchise Operations
RSG Group
Mike Escobedo Chief Customer Officer ABC Fitness Solutions
Mike Escobedo
Chief Customer Officer
ABC Fitness
Mohammed Alsaheb
Deputy Minister, Investment Development
Ministry of Investment (Saudi Arabia)
Mohammed Dakhil COO KUN Sports
Mohammed Dakhil
COO
KUN Sports
Nazar Musa
Founder and Chairman
Spartans Boxing Club
Paul Ferris, Co-Founder & CEO, Speedflex
Paul Ferris
Co-Founder & CEO
Speedflex
Pedro Miguel Marques Director, J Club by Jumeirah Group
Pedro Miguel Marques
Director, Fitness
J Club by Jumeirah Hotels & Resorts
Professor Ebtissam Al-Madi Founder Saudi Arabian Wellness Association
Professor Ebtissam Al-Madi
Founder
Saudi Arabian Wellness Association
Radhouane Chaabouni CEO California Gym
Radhouane Chaabouni
CEO
California Gym
Robert Louw Chief Growth Officer Wexer
Robert Louw
Chief Growth Officer
Wexer
Samar Saud Bintawim Operations Director Leejam sports company
Samar Saud Bintawim
Operations Director
Leejam Sports Company
Sander van den Born Executive Vice President, International Self Esteem Brands
Sander van den Born
Executive Vice President, International
Purpose Brands
Sharon Barcock Hilton 600x700
Sharon Barcock
Director, Spa Operations & Development (Middle East & Africa)
Hilton
Steve Newell Vice President, Global Key Accounts (Health Clubs) life fitness
Steve Newell
Vice President, Global Key Accounts (Health Clubs)
Life Fitness
Suliman Alhammad
Head, Investments Enablement
Ministry of Sport, Saudi Arabia
Tina Wade Founder & CEO Reset Fitness
Tina Wade
Founder & CEO
Reset Fitness
Vikram Natarajan CEO Kayanee
Vikram Natarajan
CEO
Kayanee
Wael El Merhabi CEO Sport Clubs Company
Wael El Merhabi
CEO
Sport Clubs Company
Yasser El Farissi Chief Investment Officer Leejam
Yasser El Farissi
Chief Investment Officer
Leejam Sports Company
Yuki Kiyono Global Head, Health & Wellness Development AMAN
Yuki Kiyono
Global Head, Health & Wellness Development
AMAN
Zena Habi Wellness Development Director Wellness First
Zena Habi
Wellness Development Director
Wellness First

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Blair Campbell
CBO
Beyond Activ
blair@beyondactiv.com
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Atiqah Idham
Senior Manager, Industry Development
Beyond Activ
atiqah@beyondactiv.com
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Jolin Ma
COO
Beyond Activ
jolin@beyondactiv.com
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Saraniya (Sara) Dhurga
Managing Director, Industry Development. (APAC)
Beyond Activ
sara@beyondactiv.com
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Amir Shirkhan
Managing Director, Industry Development (EMEA)
Beyond Activ
amir@beyondactiv.com
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Join Us Also in Australia, Thailand, Spain and USA

Américas

2 - 3 de octubre 2025
Hilton Anatole Dallas, Texas, USA

APAC

2 - 3 de diciembre 2025
Centro de Conferencias Crown, Melbourne, Australia

Asia

19 - 20 de mayo 2026
Shangri-La Bangkok, Tailandia

Europe

24 - 25 de junio 2026
Madrid, España

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