George Andreolas is Head of Marketing for BravoFit (Planet Fitness Australia), leading the brand’s rapid expansion in this fun, accessible juggernaut since late 2023.
With over 18 years in marketing across dynamic industries—from video games at EA Sports to streaming at Stan—George brings proven strategic insight and digital creativity. George is deeply motivated by his personal fitness journey and is inspired to make fitness affordable and accessible to all Australians. Through a people‑first approach, he champions peer‑to‑peer learning, inclusivity, and community building—reflecting the core values of Faith & Grit and Guardian of the Gate at BravoFit. A proud Sydney native, George’s leadership is shaped by resilience, humility, and a passion for constant improvement—always striving for 1% better every day.
George is a speaker at Beyond Activ Asia-Pacific in Melbourne, Australia.
