How do you describe your company in one sentence?
KX is a dynamic ecosystem of passionate people united by a shared purpose: changing lives for the better through movement, education and entrepreneurship.

What target/milestones are you laser-focused on this year?
Three key priorities are front and centre for us this year.

First, we’re focused on driving sustainable studio performance and profitability by delivering a consistently high-value class experience that keeps clients engaged and coming back. Every decision we make ultimately comes back to creating exceptional experiences for our customers and supporting the success of our franchise partners.

Second, we’re focused on growing the KX network by welcoming new franchise partners into carefully selected greenfield locations. We see significant opportunity to expand our footprint while maintaining the quality, culture and standards that KX is known for.

Third, we’re focused on accelerating the impact of the KX Institute. We’re passionate about helping to develop the next generation of industry-ready Pilates professionals by providing high-quality education, mentoring and career pathways. Building a strong pipeline of talented instructors is not only important for KX, but for the long-term growth and professionalism of the industry as a whole.

What is your proudest ever career achievement?
Becoming the CEO of KX Pilates (I may be a little biased!). It’s a dream role that allows me to combine my experience in business and franchising with my passion for health, fitness and helping people live happier, healthier lives. Leading a brand with such a positive impact on people, while supporting the growth of our franchise network and team, is something I’m incredibly proud of.

What excites you the most about the next 12 months?
Our people. We have an incredibly talented team full of ideas, energy and a genuine willingness to innovate, test new approaches and challenge the status quo. Last year, we focused on strengthening our foundations through major investments in our website, internal systems and new class offerings. This year, the opportunity is to bring those investments to life and deliver them with excellence, creating an even better experience for our clients, franchise partners and team.

What is the best business lesson you have ever learned?
You have to be authentic. 

If you could wave a magic wand and change something about our industry, what would you change and why?
The removal of price wars and undervaluing the service that is offered. 

Describe yourself in three words.
Positive. Energetic. Hard-working.

What is your personal mantra?
Never expect someone to do something that I wouldn’t be prepared to do myself. 

Who has been the biggest influence in your life?
My mum. 

If you had an extra hour in your day, how would you spend it?
With my husband.

If you could have dinner with any three people – past or present – who would they be?
David Beckham, Kate Middleton and Elon Musk. 

If you had to write a message on a billboard for all to see, what would you write?
Perception changes everything. What’s yours?