How do you describe your company in one sentence?
Purpose Brands is the world’s largest and most trusted portfolio of fitness and wellness franchise businesses and services.

What target/milestones are you laser-focused on this year?
We have the audacious goal of opening 10,000 clubs with 10 million members by 2030; to achieve that, we’re focused on the global expansion of our fitness brands, Anytime Fitness, Orangetheory Fitness and The Bar Method. We’re excited that we recently signed a new Master for OTF in Italy and are aiming to add at least one new country to the OTF family in 2026.

What is your proudest ever career achievement?
Last year we hit a milestone of opening 365+ Anytime Fitness gyms around the world – more than one per day. I’m so proud of our team and Masters, who worked hard to achieve this goal.  It truly demonstrates the faith that the global fitness community is placing on Purpose Brands and the AF brand to deliver amazing experiences to consumers.

What excites you the most about the next 12 months?
Two things: the continued growth of our brands, and their respective evolutions to meet consumers where they are. As fitness trends have evolved, so have our brands and offerings. For example, Anytime Fitness offers recovery services and Orangetheory Fitness is focusing on more strength. We continually aim to provide consumers with what they seek in the fitness space, without changing our core value proposition.

What is the best business lesson you have ever learned?
Trust before transaction with local partners and local hires. They’re not optional, they’re the strategy. You cannot be successful internationally without paying attention to cultural norms and employing those who know them best.

If you could wave a magic wand and change something about our industry, what would you change and why?
The perception that the industry is bifurcated, either very premium or HVLP. There is money to be made for mid-price operators who offer an exceptional product at a high value, like Anytime Fitness and Orangetheory.

Describe yourself in three words.
Adventurous, optimistic, sincere

What is your personal mantra?
Never give up.

Who has been the biggest influence in your life?
My mother. She was extraordinarily kind and loving and truly encouraged me to go see the world and treat it as a one level playing field.

If you had an extra hour in your day, how would you spend it?
Biking – any bike, anywhere in the world.

If you could have dinner with any three people – past or present – who would they be?
Tour de France winner Joop Zoetemelk, Enzo Ferrari, Frank Sinatra.

If you had to write a message on a billboard for all to see, what would you write?
“Scream your own name,” and now I have to come up with the image going with it.