Marcin Obel

Marcin Obel is Chief Innovation Officer and founder of Qodeca, where he combines over 22 years of software development expertise with deep fitness industry knowledge. He has led digital transformation initiatives for leading fitness brands, including The Bay Club Company (long-term flagship partnership), EōS Fitness, Jazzercise, PRO Club, and provided consulting services for clients, including, among others, SC Fitness and PureGym Arabia. Marcin specializes in fitness industry digital transformation and addressing gaps not fulfilled by off-the-shelf software, creating member-centric IT ecosystems and data-driven platforms that enhance customer engagement and operational efficiency. His unique position at the intersection of technology and fitness enables him to translate complex technical capabilities into practical solutions that drive revenue growth and member loyalty for fitness businesses worldwide.