Jean-Baptiste Roy is the Founding Partner of Asia Sports Tech (AST), committed to transforming and empowering the Sports, Esports, and Health & Wellbeing ecosystems across Asia’s 4.5 billion citizens.
With nearly 15 years of experience in the Asia-Pacific region, he specializes in strategic advisory, cross-border M&A, and investments, guiding businesses to seize the region’s vast opportunities while effectively managing stakeholders and mitigating risks. Before founding AST, Jean-Baptiste held senior finance and strategy roles, including Director of PE/VC for a European Family Office in Asia. A trusted advisor to global industry leaders, a mentor at top sports innovation hubs, and a lecturer at prestigious universities, he continues to drive meaningful growth through strategic, commercial, and capital advisory. Jean-Baptiste is also a speaker at Beyond Activ World in Singapore.