How do you describe your company in one sentence?
KUN Sports is one of the fastest growing companies in the region mainly focused on improving health, well being and quality of people’s lives by contributing towards healthier lifestyle and making fitness accessible to everyone.

What target/milestones are you laser-focused on this year?
We see 2025 as quiet, significant in terms of achieving our expansion goals and increasing footprint across multiple cities. Enhancing our service offerings, providing top notch member experience, diversifying into wellness, nutrition & sports, more enhanced trainings and uplifting our digital front, all in pursuit for providing better quality services to our members.

What is your proudest ever career achievement?
Successfully leading the IPO process for one of the first sector listings on Stock Exchange and also receiving CFO of the year award.

What excites you the most about the next 12 months?
New IN2 Fitness gym openings, including select flagship locations, to add to our existing portfolio of 60+ gyms, new world class equipment lines with enhanced coverage, introducing wellness, sports offerings and bringing a holistic community approach for our members.

What is the best business lesson you have ever learned?
You cannot enforce your idea to someone, you have to transfer the real value in it for them in order to relate oneself to your offering. If you are able to achieve this, growth, loyalty, success etc. are only the outcomes.

If you could wave a magic wand and change something about our industry, what would you change and why?
Price wars and ridiculous discount offers! It does not sometimes do justice to the invaluable benefits one experiences by making healthier life choices, leading active lifestyle, conscious eating habits, physical, mental wellbeing and overall helping improve longevity.

Describe yourself in three words
Perfectionist, Dedicated & Strategic.

What is your personal mantra?
Always aim to be the best in whatever you do and give your best shot trying it. Results will follow naturally if its meant to be!

Who has been the biggest influence in your life?
My parents (Mr. Sarfaraz Ahmed & Mrs. Roshan) on life lessons, leadership, ethics and perseverance. On professional front, my first boss from my PwC days – Zulfikar Akhtar

If you had an extra hour in your day, how would you spend it?
After a quick recovery session, I would spend quality time with my family & friends.

If you could have dinner with any three people – past or present – who would they be?
Crown Prince MBS, Steve Jobs & Mukesh Ambani

If you had to write a message on a billboard for all to see, what would you write?
It is YOU who make all the difference and the longest runs always begin with that first step.