Alex Peacock is the Founder of LeisureLabs – a full service digital transformation and software development agency focused on providing custom digital experiences for the fitness and leisure industry.
With over two decades of experience in building and scaling companies across the fitness technology space, Alex was previously CEO of Netpulse, a leading provider of branded apps to fitness operators, which was acquired by EGYM in 2018. Prior to Netpulse, he established and led Zoom Media’s operations in Europe for 10 years. Alex is also a member of the ukactive Supplier Council and a technology advisor to a number of startup and scaleup organisations in the fitness and wellness sector.