Graham Melstrand is the Founder and CEO of ActivSport Advisory and a 35-year veteran of the global health and fitness industry. His work focuses on advancing the exercise profession and expanding equitable access to, and participation in, physical activity programs and interventions across community, clinical, and commercial settings.
Graham brings deep experience in health advocacy and government relations, having helped shape best practices and requirements for the education, professional credentialing, and employment of exercise professionals and health coaches in the United States and internationally. Over the course of his career, he has held senior leadership roles at the American Council on Exercise and has served on numerous industry and public-health boards and committees, including the Coalition for Registration of Exercise Professionals (USREPS), the Physical Activity Alliance, the Committee on the Accreditation of Exercise Science, and the Medical Fitness Association Facility Standards and Outcomes Committees. He has also contributed to advisory efforts with Special Olympics, NSF International, and World Active.
Through ActivSport Advisory, Graham works with operators, associations, and policymakers to position physical activity as essential health infrastructure in a rapidly evolving global wellness economy.