Fernwood Fitness

Diana Williams

Founder & Chairwoman

Diana Williams is Founder and Chairman of the Board of Fernwood Fitness. Diana established the business in 1989 which today turns over more than $75 million and employs 2,000 people. Diana has built the business to be the largest of its kind in Australia, with a membership of 80,000 women and an 89 per cent unprompted recall of its name. Over the next two years Diana will oversee the organisation’s venture into New Zealand and South Africa. Fernwood regularly appears in BRW’s top 10 fastest growing private companies.