Pedro Simão is the CEO and Founder of Balance Company, a fast-growing multi-brand fitness ecosystem reshaping the Portuguese market and expanding internationally across India and Brazil.
He leads a diversified portfolio — including Fitness Factory, Balance Club, Balance Pilates Studio, VivaFit and FT30 — built on scalable operations, strong franchising models and data-driven innovation.
Committed to democratising fitness without compromising quality, Pedro is driving a 2030 strategy focused on accessible smart-cost clubs, specialised boutique concepts and integrated digital experiences. Under his leadership, Balance Company is accelerating its global footprint through a hybrid model of company-owned and franchised clubs, supported by robust operational systems and a culture of community impact and long-term sustainability.
Pedro is a speaker at Beyond Activ Europe in Madrid, Spain.
