Managing Director

Australian Institute of Fitness

Steve Pettit

With a 25-year career in the fitness industry, starting at Les Mills in New Zealand, Steve has had a strong focus on corporate leadership and elevating the perception of fitness professionals from a recreational pursuit to a respected profession. As the Managing Director of the Australian Institute of Fitness (AIF), Steve and his team are dedicated to innovating the education experience for Fitness Professionals. In collaboration with Industry and driven by their passion for ensuring the best possible career outcomes, they have digitised the education experience through data informed instructional design, creating a personalised learning environment that can be delivered anywhere, anytime. The AIF has most recently expanded course delivery into Hong Kong with further international expansion planned.

Steve enjoys keynote speaking in the areas of Leadership, Emotional Intelligence and Education. He holds degrees in both Exercise Science and Marketing and has also completed an MBA. The AIF’s vision is to be the #1 fitness educator globally, they have been the market leader in Australia since 1979 and are passionate about assisting the growth of both mature and emerging fitness industries globally. Their team is driven by their mission of creating warriors for the global fight against sedentary lifestyles.  Visit or contact Steve Pettit at for more information.

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