CEO

Wellfit

Dimitri Koutsoubakis

Dimitri is the CEO of Wellfit and a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.

Dr. Dimitri Koutsoubakis DBA, MBA, ADipC, BSc. comes from a background of both senior executive corporate roles (Lenovo, Microsoft) and almost a decade and a half in academe as a Business-School Professor; as an entrepreneur, he has co-founded and successfully exited from two start-ups (one in Business Intelligence services, the second in the fitness industry, with a large-scale multi-sport fitness center).

Dimitri received his MBA in International Business (with Distinction) from the University of Bradford Management School, his DBA from Henley Management College; his areas of academic expertise include Decision Sciences, Data Analytics, and Business Analysis. Prior to joining Arada to head up Wellfit, Dimitri was a co-founder of Fit Republik Fitness Center at Dubai Sports City, one of the most disruptive and successful UAE fitness-industry startups of the past decade; he enjoys a lifelong passion for fitness and sport, with special love for Martial Arts (he is a Brazilian Jiu-Jitsu Black Belt), Powerlifting, Olympic Weightlifting.