Matt Wright

Matt Wright is a 20-year fitness industry veteran, entrepreneur, international speaker, and educator known for challenging conventional thinking and bringing fresh perspectives to leadership, business growth, and the member experience.

As Co-Founder of Earn Your Stripes, a recently franchised, military-inspired fitness studio concept that combines gamification, community, and results-driven training, Matt is helping redefine the traditional boutique fitness experience. His entrepreneurial approach reflects a passion for pushing boundaries, challenging industry norms, and creating innovative experiences that inspire engagement, connection, and personal achievement.

With a background in sport and exercise psychology and experience as an adjunct professor, Matt has applied his education and understanding of human behavior to develop a studio concept centered on delivering results, driving retention, and helping people grow both inside and outside the studio walls. His commitment to education and personal development is rooted in the belief that the most successful fitness experiences don’t just change how people train—they change how people think, connect, and approach challenges in their everyday lives.

At the heart of Matt’s work is a simple philosophy: The greatest opportunities for growth begin when we challenge the way things have always been done. Matt is also a speaker at ما وراء أكتيف أمريكانز في دالاس، الولايات المتحدة الأمريكية.