Jessica Yarmey

Jessica Yarmey became President of Squeeze Massage following the brand’s acquisition by wellness conglomerate GoSaga in November of 2025.

With 12 locations nationwide, including its flagship in Studio City, CA, Squeeze delivers a “way better” massage experience through thoughtfully designed spaces, an intuitive app, and a guest-centered approach. In this role, Yarmey is focused on accelerating Squeeze’s national expansion via franchising and strengthening the current shop performance.

A seasoned franchise and brand leader, Yarmey brings more than 25 years of experience growing global brands including Gold’s Gym, Burger King, and Club Pilates, where she served as CMO during its rise to becoming the world’s largest Pilates franchise. She later founded KickHouse Fitness, scaling the concept from zero to 30 locations before its acquisition by Mayweather Boxing + Fitness in 2022. Yarmey is also a speaker at ما وراء أكتيف أمريكانز في دالاس، الولايات المتحدة الأمريكية.