Mujtabha Magrey

Mujtabha Magrey is the COO at Cult.fit.

Mujtabha has been with Cult.fit for nine years, working across operations, product innovation, and growth. Today, he leads the Fitness Services business, managing over 700 centres across India and serving nearly a million fitness subscribers.

Through this journey, he’s had the privilege of being part of both the 0-to-1 phase and the scale-up story of the brand. From setting up the first standardised centres, building and training high-performing delivery teams across the country, to creating innovative fitness solutions enabled by technology, he’s seen cult evolve from an idea into India’s largest fitness ecosystem.

During the pandemic, he was part of the core that led the transition from a single brand to a house of brands, expanding fitness offerings to different consumer segments and price points through new ownership models and asset-light growth strategies. At the heart of all this growth, his focus has always been to deliver a world-class customer experience with every interaction.

Outside of work, he is an avid fitness enthusiast. You’ll usually find him on the field playing sports or lifting at the gym. He truly believes India is in the middle of a fitness revolution, and at cult, their mission is to be right there on the sidelines, enabling and cheering everyone on to embrace an active lifestyle. Prior to joining Cure.fit, he spent 6 years at Flipkart (Walmart owned E-commerce major in India), where he was working as an Associate Director. During his time at Flipkart he was able to play key roles in building out the warehouse and supply chain infrastructure and systems, and through that enable to hyper scale the 3P marketplace and seller businesses on Flipkart.

Mujtabha is a speaker at Beyond Activ Americas in Dallas, USA.