Embarking on a journey in the fitness business demands courage and determination. Over two decades ago, as a co-founder of BODYTECH in Colombia, I plunged into the tumultuous waters of entrepreneurship. Through the highs and lows, we’ve amassed invaluable insights that I’m eager to share with you, particularly if you’re contemplating stepping into the dynamic realm of fitness.

At the core of our success story lies Belief in Your Vision. When we inaugurated in 1998, the economic landscape loomed dauntingly, but our unwavering faith in our vision propelled us forward. Despite financial hurdles and skepticism from detractors, our steadfast commitment to our idea kept us forging ahead. Trusting in your concept, your capabilities, and your resilience to persevere through adversities are pivotal.

Thinking Big stands as the second key to unlocking success. Beyond mere financial gains, our mission at BODYTECH has always been to effect positive change. We’re driven by the belief in transforming lives through fitness.

Effective Management is foundational. Are you an entrepreneur or a businessperson? Both roles are crucial, but effective management is the engine propelling you toward success. Mastering the art of managing your business, understanding your competitors, and, most importantly, knowing your customers are paramount.

Building a robust team is indispensable for triumph. Surround yourself with individuals who align with your values and beliefs, whether they’re employees, investors, or partners. Your team plays a pivotal role in your journey, so choose wisely and foster strong relationships.

Protecting Your Time and focusing on the core aspects of your fitness business are imperative. It’s easy to become entangled in trivial matters and lose sight of your objectives. Maintain focus and lead from the heart of your enterprise.

Lastly, relish the journey and find joy in your endeavors. Entrepreneurship is a rollercoaster of emotions, but if you pursue it with fervor, every step becomes fulfilling. Work diligently, but don’t forget to relish the process and celebrate each milestone.

Now, let’s delve into some key recommendations for commencing and thriving in the fitness industry:

Believe in Your Vision: Confidence in your vision is imperative in a world brimming with fitness options. Whether you’re pioneering a novel gym concept or crafting a training app, unwavering faith in your idea will empower you to surmount initial challenges and stay focused on the path to success.

Innovate and Differentiate: In a fiercely competitive fitness industry, finding avenues to distinguish yourself is paramount. Whether it’s through innovative training programs or cutting-edge technology, innovation enables you to captivate customers in a saturated market.

Know Your Audience: Understanding your audience’s needs and desires is critical for success. Conduct thorough market research, solicit feedback from customers, and tailor your offerings accordingly.

Build a Community: Cultivate a sense of belonging and camaraderie among your customers. Create an inclusive environment where they feel supported and motivated to achieve their fitness goals.

Offer Added Value: Go beyond the basics by providing supplementary services, offering comprehensive solutions that address your customers’ holistic needs will enhance their experience and boost satisfaction.

Adapt to Trends: Stay abreast of the latest trends and emerging technologies in the fitness industry. Adapting your business to meet evolving customer demands will keep you relevant and competitive in the market.

Invest in Technology: Embrace technology to enrich your customers’ experience and streamline your business operations. Whether it’s workout tracking apps, AI, or health monitoring devices, investing in technology can optimize your operations and create personalized experiences for your customers.

Prioritize Health and Wellness: Keep your focus on improving your customers’ health and well-being. Make this the central ethos of your business and integrate it into all facets of your operations.

Commencing a business in the fitness industry is both arduous and gratifying. With a clear vision, innovative approach, and dedication to your customers’ well-being, you can construct a thriving enterprise that makes a meaningful impact on people’s lives. Best of luck on this adventure called FITNESS ENTREPRENEURSHIP!

About Gigliola Aycardi

Gigliola is Co-Founder & Executive Vice President of Bodytech Colombia. Dynamic industrial engineer from Javeriana University, epitomizes entrepreneurship and independence. After completing her MBA at the University of Los Andes in Bogotá in 1996, she made a conscious decision to forge her path, culminating in the co-founding of the renowned sports medical club chain BODYTECH alongside Nicolás Loaiza. Hailing from Ocaña, Norte de Santander, Gigliola’s passion for family travel, sports, and technology fuels her relentless pursuit of business endeavors. Her illustrious career spans leadership roles in esteemed national organizations, before cementing her legacy as a leading entrepreneur.

At 54 years of age, this entrepreneur has been recognized for her leadership and perseverance  when starting projects. For this reason, in 2012 she received the National Award for Communication and Journalism Alfonso López Michelsen along with his work team for the magazine Bodytech Fitness Magazine.