Mumtaz Demirci is the Co-CEO of Mars Athletic (MAC), where he has been leading the company’s digital transformation for over four years. With a background in telecoms at Turkcell, Vodafone, and Ericsson, he has built and scaled multiple digital products impacting millions of users. He is the visionary behind MAC+, a fitness super-app with over 2 million users, and is responsible for building an integrated physical-digital fitness ecosystem powered by data and technology. Mumtaz is also a speaker at Beyond Activ Europe in Madrid, Spain.
