Doug Leonard

Doug Leonard is the Vice President of Partnerships & Strategic Initiatives at SoulCycle, where he oversees the brand’s strategic partnerships, private & group event sales, strategy & planning, and other special projects.

Since joining in 2022, Doug has reinvigorated SoulCycle’s B2B focus while driving impact on a variety of cross-functional priorities. Before joining SoulCycle, Doug spent a number of years at American Express in a variety of strategy, planning, and business ownership roles, with the majority of his tenure in the Premium Cards & Benefits division. He has also consulted for a variety of clients in the Retail and CPG sectors. Doug holds a BA from Bowdoin College, with a focus in Political Science and honors in French. When he is not working or riding at SoulCycle, Doug can be found practicing heated vinyasa, skiing, antiquing, and going to the theater.

Doug is a speaker at Beyond Activ Américas in Dallas, USA.