Founder and Director of 4ME Pilates, Aidan McCready started his career as a physiotherapist before deciding he’d rather keep people out of the treatment room than see them in it, so he moved into the fitness space.
Over the past four years, he has grown 4ME Pilates from a single studio to a seven-location network, fuelled by a passion for elevating the calibre of marketing across the industry to grow demand for fitness itself. He believes the “if you build it, they will come” era is over: operators must be loud and proud about who they are, what they do, and the impact they can have. A firm advocate for data-driven marketing, Aidan holds that every touchpoint, every click, every conversion should be considered and intentional to be impactful. Aidan is also a speaker at Más allá de Activ Oceanía en Melbourne, Australia.
