Dina Shihabi

Dina has been Director of Special Projects at Empresa de clubes deportivos since 2024.

She brings extensive experience in business development and strategic management, with a strong focus on the health and wellness industry.

From 2021 to 2024, she was Senior Manager, Education EMEA at Merrithew International Corporation. The Toronto-based company is a global leader in mindful movement education and equipment, and the creator of the internationally recognized STOTT PILATES® method. In that role she oversaw a network of more than 40 partner studios across Europe, the Middle East, and Africa, and led the expansion of STOTT PILATES® education into new markets.

Before that, Dina first joined Sport Clubs Company in 2018 as part of the founding team behind Body Motions, the company’s women’s fitness brand. She played a key role in its launch, including opening and running its first four clubs.

Earlier in her career, she spent nearly a decade in management consulting, where she built deep expertise in business strategy and organizational development.

Dina holds an MBA from the New York Institute of Technology, a Bachelor’s degree in Hospitality Management from Applied Science Private University in Jordan, and a Certificate in Project Management from the University of Toronto.

Dina is a speaker at Más allá de Activ World en Riad (Arabia Saudí).