Couro Seck is a leading voice in the evolution of global wellbeing, spearheading the creative vision and strategic direction of Mind Oasis, Rituals’ pioneering multisensory wellbeing concept.
With a strong background in trend research, experience design, and concept innovation, she has played a key role in shaping Rituals’ evolution from a lifestyle brand into a global wellbeing leader operating across diverse formats. Over the years, Couro has shaped immersive wellbeing experiences grounded in neuroscience, sensory design, longevity science, and emerging technology, bridging cutting-edge research with modern luxury to create effortless pathways to deep recovery and enhanced human performance. Her expertise lies in identifying cultural shifts, consumer behaviours, scientific advancements, and new technological possibilities, and translating them into next-generation wellbeing solutions that anticipate the future. A passionate advocate for accessible wellbeing, Couro is committed to helping people navigate modern life at their highest potential. She collaborates with experts, innovators, and creative leaders to push the boundaries of wellbeing across hospitality, retail, and emerging at-home technologies, shaping how people experience rest, recovery, and modern longevity. Couro is also a speaker at Beyond Activ World in Riyadh, Saudi Arabia.
