Sophie Lawler was appointed CEO of Total Fitness in June 2018, bringing 25 years’ industry experience to the company where she began her career journey in 2001.
Lawler is known for her people-powered approach and passion for leadership, going so far as to deliver Total Fitness’ leadership programme personally to all levels of the business. Since 2020, she has also stepped into a more public role, highlighting the essential nature of the sector through 300 media appearances across broadcast, print and digital, including nationally on BBC Breakfast, BBC News, Sky Business and Bloomberg, reaching audiences of over 900 million people. Lawler is dedicated to her purpose – to “build a business big enough to hold the potential of the team” and has overseen a 9-fold increase in profitability since 2018 irrespective of the shocks the business has navigated over the last 7 years. She has received national recognition for her success in transforming Total Fitness, with a string of accolades since 2020, including being an Ernst and Young Entrepreneur of the Year finalist 2025.
Sophie is a speaker at ما وراء عالم النشاط in Riyadh, Saudi Arabia.
