Bernardo Rocha Novo is a seasoned leader in the fitness industry, currently serving as CEO of SC Fitness, the group behind Portugal’s leading gym brands Solinca and Element.
Under his strategic guidance, SC Fitness has expanded its footprint substantially – operating more than 80 clubs and recently launching in the Czech Republic. He holds a degree in Economics and has completed executive education at leading business schools, including IMD, Harvard, INSEAD and Kellogg. Previously, Bernardo built commercial, marketing and business strategy experience at Procter & Gamble. Bernardo is also a speaker at Beyond Activ Europe in Madrid, Spain.
