Kristian Toivanen is the Vice President of Product, Wellness & SPA at Kempinski Hotels, guiding the brand’s global strategic shift to integrate wellness as a core product framework and foundational business driver.
He is responsible for defining the experience architecture and deploying a wellness discovery strategy, focusing on operational clarity, product innovation, and commercial optimization across the brand’s portfolio.
Kristian’s two decades of international executive leadership span three critical sectors: luxury hospitality (including Claridge’s, Savoy, The Berkely), wellness and medical-wellness (at SHA Wellness Clinic, Chiva-Som), and complex wellness residential and healthcare project development (with VAMED and The Aspen Tree).
Known for his strategic planning and conceptualization skills, Kristian focuses on translating Kempinski’s European heritage into sophisticated, subtle, and technologically precise guest experiential journeys. His work ensures that wellness strengthens the brand’s identity while allowing each property to express its own uniqueness through innovative product delivery.
Kristian is a speaker at Beyond Activ World in Riyadh, Saudi Arabia.
