Jordy Kool Entrepreneur, Investor & Industry Advisor and a speaker at Beyond Activ World in Riyadh, Saudi Arabia.
His career spans more than 30 years of global leadership, driving business growth, and embracing personal reinvention. Through Iron Advisory, Jordy mentors companies to gain knowledge, overcome challenges, and build strength and resilience. Mainly, his activities today are as a board member and often as a chairman of boards, while being an investor and advisor through his own investment group. He is also very active in the not-for-profit sector, being the founder of a charity called it4kids. He joined the Urban Gym Group as a shareholder in 2016, he later became an advisor in 2018 and finally CO-CEO in 2020. Jordy Kool worked until 2018 as CEO and chairman of the board at Infotheek Group (Infotheek, Centralpoint, Flex it). Jordy is still connected to Urban Gym Group as a board member. He took Infotheek from a modest 65 million and led it to €1billion in sales.
